Isabella R.
Founder · E-commerce · Self-employed
4.5
April 22, 2026
“Worth the premium, but it is a premium”
Used daily for 2+ years
Best tool for the job by a distance. Also our second-biggest software cost. At 30,000 profiles the monthly bill is enough that I re-audit list hygiene every quarter just to keep it sensible.
Pros
Predictive analytics, prebuilt flows, SMS on the same profiles.
Cons
Profile-based pricing gets steep. Interface assumes you know what you are doing.