Amara O.Validated Reviewer
Marketing Director · E-commerce · 51–200 employees
5.0
July 10, 2026
“Flows earned back the price difference in six weeks”
Used daily for 1–2 years
Abandoned cart, browse abandonment and post-purchase were live within days because the Shopify data was already there as customer attributes. Per-flow revenue reporting turned our email budget conversation from a debate into a number.
Pros
Ecommerce segmentation is in a different league. Attribution reporting is native.
Cons
Expensive as the list grows, and there is a real learning curve coming from Mailchimp.
Problems it solves
We know which flows make money instead of guessing from open rates.