Amara O.Validated Reviewer
Marketing Director · E-commerce · 51–200 employees
3.5
March 24, 2026
“Outgrew it once attribution mattered”
Used weekly for 2+ years
Mailchimp told us open rates. Our CFO wanted revenue. Moving to Klaviyo took a fortnight of rebuilding flows and immediately answered questions Mailchimp could not. Fine tool, we just needed a different one.
Pros
Reliable sending, huge integration list, easy for the whole team to use.
Cons
Reporting stops at engagement. Billing counts contacts you may not consider active.