Pricing research
The real cost of a CRM in 2026
We priced six CRMs at 10, 25 and 100 seats using verified list prices. The gap between the sticker and the real annual bill runs from 1.4× to 3.1×.
Maya Krishnan2 min
Pricing research
Fact-checked list prices, the real cost after seats and add-ons, and what teams negotiate in practice.
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