Lucas M.
Growth Lead · SaaS · 1–10 employees
4.5
May 11, 2026
“Tags instead of lists is the right model”
Used weekly for 6–12 months
Every list-based platform billed me twice for people who subscribed to two things. Kit has one subscriber record with tags and the problem disappears. Small design decision, large practical difference.
Pros
Tag model, plain-text emails that get read, Creator Network actually grew my list.
Cons
Automation is simpler than ActiveCampaign. Reporting is basic.