Amara O.Validated Reviewer
Marketing Director · E-commerce · 51–200 employees
4.5
April 20, 2026
“Wanted paid search data in the same tool”
Used daily for 1–2 years
Excellent for organic. But we run paid too, and having to keep Semrush alongside for ad intelligence means two subscriptions. If Ahrefs added PPC data we would consolidate tomorrow.
Pros
Best organic research available. Site Audit catches things our developers argue with and then fix.
Cons
No paid search or PR data at all. Credits are metered tightly.