Compare renewal prices or you will compare nothing useful
Shared hosts quote a first-term price that renews higher, so the advertised rate says little about year two. Hostinger's Premium costs $3.99 a month for the first 12 months and renews at $10.99; SiteGround's StartUp also starts at $3.99 but renews at $17.99, about four and a half times as much. Compare renewal prices. Not every host works this way: Cloudways bills servers by the hour, Bluehost Cloud renews at its sign-up price, and WP Engine's 20% annual discount covers the first year, with no published renewal price.
Longer terms are cheaper and riskier in equal measure
The lowest first-term rates need the longest prepayments: Hostinger's Unlimited drops from $4.99 a month on 12 months to $3.99 on 48 months, all paid upfront. The money-back guarantees at Bluehost, Hostinger and SiteGround last 30 days, so a four-year prepayment is a bet on a host you haven't yet seen through a problem. Buying 12 months first keeps the bet small, and a longer term can still lower the renewal later: SiteGround's StartUp renews at $14.99 a month on 24 months, against $17.99 on 12.
Check which support channels each plan includes
Support varies by plan as well as by host. Bluehost's Starter has 24/7 chat but no phone support, which starts on Business. Hostinger and SiteGround list 24/7 support on every plan, with priority support on SiteGround's GoGeek. WP Engine includes 24/7 technical support on Essential and 1-minute target response times on Enterprise, and Cloudways sells Advanced Support for $100 a month.
Match the tier to your actual traffic, not your ambition
Hosts size plans by sites, storage and sometimes visits. Bluehost describes Starter as ideal for about 40,000 visits a month, and WP Engine meters Essential by estimated visits, from 25,000 a month, with overages possible above that. Cloudways servers have no visit limit; the server's size sets the ceiling instead. Signs that a site has outgrown its plan include slow responses at peak times, resource-limit warnings from the host, or revenue that makes an outage expensive.