Oliver H.
Agency Owner · Marketing agency · 1–10 employees
3.5
April 23, 2026
“Wrong fit for a B2B client”
Used weekly for 6–12 months
We deployed it for a professional services client whose channels are LinkedIn and X. Everything Later is good at was irrelevant, and everything they needed was mediocre. Moved them to Buffer within a quarter.
Pros
Excellent for consumer and visual brands.
Cons
Not the tool for B2B or text-led social.