Moved from a fee-taking platform doing about $9,000 a month. The saving was roughly $675 a month against a $7 higher subscription. The course builder also turned out to be nicer, which was a bonus rather than the reason.
Pros
Zero fees at every paid tier. Storefront looks professional without design work.
Cons
I now file my own VAT returns, which is a real cost in accountant time.
Problems it solves
Stopped giving away 7.5% of every sale.
P
Priya N.
Founder · Consulting · 1–10 employees
4.5
May 29, 2026
“Free plan let me test the idea properly”
Used weekly for 6–12 months
One full course, unlimited students, no fees. I validated demand and made my first £2,000 before paying anything. Very few platforms let you find out whether you have a business before charging you.
Pros
Genuinely usable free tier. Upgrade path is clear rather than coercive.
Cons
Email tools are basic — I run campaigns in a separate platform.
O
Oliver H.
Agency Owner · Marketing agency · 1–10 employees
4.5
April 21, 2026
“We deploy it for course-selling clients”
Used monthly for 2+ years
For a client who sells knowledge rather than runs a whole business on it, Thinkific is the sensible default — cheaper long term than Kajabi and better economics than Teachable. We only reach for Kajabi when they want everything in one place.
Pros
Best long-run economics for straightforward course selling.
Cons
Clients selling internationally need a tax conversation we would rather not have.
