Marcus C.Validated Reviewer
Product Manager · SaaS · 201–1,000 employees
4.5
July 15, 2026
“Concept work in an hour instead of a week”
Used weekly for 1–2 years
For early-stage visual direction it has changed how we work. I generate forty directions, take three to the client, and we have agreed a look before we would previously have finished the first moodboard. Style references keep everything coherent afterwards.
Pros
Aesthetic quality out of the box. Style references make a campaign look intentional.
Cons
Anything with text in it is a write-off. Ask for a poster with a headline and you get gibberish letterforms.
Problems it solves
Compressed visual concepting from about a week to an afternoon.