Lucas M.
Growth Lead · SaaS · 1–10 employees
4.5
May 29, 2026
“Content audit found our quick wins”
Used weekly for 6–12 months
Pointed it at 200 existing posts and it identified thirty that were close to ranking and needed updating. That prioritised a quarter of work far better than my instincts would have.
Pros
Audit prioritisation is genuinely useful. Cheaper than the big platforms.
Cons
Article credits run out fast on Essential if you audit as well as write.