Kajabi vs Thinkific: Which is better in 2026?

Kajabi is not a more expensive course platform; it is a replacement for four subscriptions. Compared purely on course hosting it loses badly — Thinkific costs $36 against Kajabi's $71 entry, with no transaction fees on either, and the course builder is comparable. The case for Kajabi is everything around the course: email marketing, sales funnels, a website, a community and a CRM that all talk to each other without Zapier. A creator paying for Thinkific plus ConvertKit plus a page builder plus Circle is often at cost parity, with fewer integrations to maintain. The decisive variable is revenue and stage. Our reviewers running six-figure creator businesses stay on Kajabi and cite the integration; those selling under about $3,000 a month describe it as the most expensive mistake they made, and several moved to Thinkific and cut costs by three quarters. Start on Thinkific. Move to Kajabi when you are genuinely paying for the other three tools and the glue between them has become a chore.