Kajabi Tutorial for Beginners | #KajabiEdge
Published by KajabiWatch on YouTube
Updated Oct 5, 2026
LMS & Course Platforms
Kajabi
Course and coaching platform with built-in email and checkout
From $143/mofree trial
Kajabi at a glance
from our research
All-in-one platform for creators selling courses, coaching, communities, podcasts and newsletters
Offers tie products to landing pages and email campaigns, so a launch needs no separate cart or email tool
Contact limits count leads as well as buyers: 2,500 on Basic, 25,000 on Growth and 100,000 on Pro
Growth: $249 a month, or $199 a month billed yearly, with Kajabi Payments card fees of 2.8% + $0.30
Overview
What is Kajabi?
Kajabi is a platform for selling courses and other online products, made by Kajabi, LLC, a US company founded in 2010. One account holds the products together with the tools used to sell them: a website builder, landing pages, email marketing, checkout and analytics. Kajabi currently lists eight product types: courses, coaching, communities, downloads, newsletters, podcasts, Expert Agents and Backstage, which is in beta.
A course is built from modules and submodules. Lessons carry video, audio, text or downloadable files, and quizzes with multiple choice, checkbox, short answer or file upload questions can require a passing grade before the next module opens. Modules can be released on a fixed date or a set number of days after a student joins, and a cohort course gives each group its own start date, release schedule and calendar of live sessions. Certificates go out automatically when a student finishes. Each product is sold through an Offer, which can be free, a one-time payment, a payment plan or a subscription billed weekly, monthly or yearly, and Offers tie into landing pages and email campaigns.
Members use the web or the free Kajabi Mobile App for iOS and Android, and a white-labeled app with the creator's own store listings is also available. Payments go through Kajabi Payments, Stripe or PayPal, and contact data can be sent to Mailchimp, ActiveCampaign, ConvertKit, AWeber or Drip. Plans have a flat monthly or yearly price and set limits on products, contacts and admin users instead of charging per student.
Our verdict on Kajabi
Updated Oct 5, 2026Pricing checked Oct 5, 2026
Kajabi makes the most sense for a coach or creator whose business depends on an email list as much as on the course. Products, Offers, landing pages and email campaigns share one account, so a launch, its sales page and its checkout don't need three tools wired together. The catalog also goes past courses: coaching, a community, a podcast and a paid newsletter can sit under one subscription.
The limits sit in two places. Kajabi doesn't accept SCORM or HTML5 packages, so content from an authoring tool has to be rebuilt by hand, and drip schedules work on modules, not single lessons. Then there are contacts. Basic allows 2,500, and Kajabi's advice for making room is to delete people who haven't bought, have unsubscribed and weren't added in the last 60 days, so free subscribers count too. Thirty days after a list hits its cap, the account locks unless you upgrade, prune it or add 25,000 contacts for $125 a month.
Basic costs $179 a month, or $143 a month billed yearly, for 5 products, 2,500 contacts and 2 admin users. Kajabi Payments charges 2.9% + $0.30 per US card sale on Basic, plus 1.5% for international cards, and Kajabi takes no revenue share. Connecting Stripe instead adds Kajabi's own 2% fee where Kajabi Payments is offered: on $2,000 of monthly sales, that's $40 a month before Stripe's charges. PayPal sales are exempt. Growth, at $249 a month or $199 billed yearly, is the plan to budget for once the list grows: 25,000 contacts, 50 products, 11 admins, affiliates, cohort courses, a 2.8% + $0.30 card rate and a 1% Stripe fee. Pro costs $499 a month, or $399 billed yearly, and adds 100,000 contacts, the API and the branded app, a $199 monthly add-on on the lower plans.
Pick Kajabi when the list, the funnel and the course are one business and you'd rather pay one bill than connect several tools. If courses are most of what you sell, Thinkific's Start plan costs $109 a month, or $82 billed yearly, includes certificates, memberships and payment plans, and charges no platform fee on Thinkific Payments sales. For training built on SCORM files, LearnWorlds accepts up to 20 SCORM uploads on Pro Trainer, at $99 a month or $79 billed yearly.
Written by Lokesh Kapoor
Pros & cons
Kajabi pros and cons
What it does well
- No revenue share; Kajabi Payments sales pay card processing of 2.7% to 2.9% + $0.30
- Offers can be free, one-time, payment plans or subscriptions billed weekly, monthly or yearly
- Quiz scores can gate the next module, and certificates go out automatically on completion
- Free Kajabi Mobile App for members on iOS and Android; a branded app is included on Pro
Where it falls short
- No SCORM or HTML5 package support, and existing courses have to be moved over by hand
- Basic allows 5 products and 2,500 contacts; more contacts cost $125 a month per 25,000
- Affiliate programs, cohort courses and removing Kajabi branding start on Growth
Editor's assessment from vendor documentation and published pricing
Pricing
Kajabi pricing
Kajabi's paid plans start at $143/month, above the $40 median across the 5 tools in our LMS & Course Platforms ranking. You can test it on a 14-day free trial.
Basic
$143/mo
per month, up to 2,500 contacts
or $179/mo billed monthly
Up to 2 users
- 5 products and 1 community
- 2,500 contacts
- 1 website
- 2 admin users
- Unlimited marketing emails and landing pages
Usage: Includes 5 products, 2,500 contacts and 2 admin users; past the limit you get 30 days to upgrade or delete contacts before the account is locked, and extra contacts cost $125 a month per 25,000. Kajabi takes no revenue share, but Kajabi Payments charges 2.9% + $0.30 per card sale (US rates), and using another gateway such as Stripe adds a 2% Kajabi fee where Kajabi Payments is offered.
Growth
$199/mo
per month, up to 25,000 contacts
or $249/mo billed monthly
Up to 11 users
- 50 products
- 25,000 contacts
- 11 admin users
- Affiliate programs and cohort courses
- Advanced automations and webhooks
Usage: Includes 50 products, 25,000 contacts and 11 admin users; past the limit you get 30 days to upgrade or delete contacts before the account is locked, and extra contacts cost $125 a month per 25,000. No revenue share; Kajabi Payments charges 2.8% + $0.30 per card sale (US rates), and another gateway such as Stripe adds a 1% Kajabi fee where Kajabi Payments is offered.
Pro
$399/mo
per month, up to 100,000 contacts
or $499/mo billed monthly
Up to 26 users
- Unlimited products
- 100,000 contacts
- 3 websites and 3 communities
- 26 admin users
- Branded mobile app, API and code editor
Usage: Includes unlimited products, 100,000 contacts and 26 admin users; past the limit you get 30 days to upgrade or delete contacts before the account is locked, and extra contacts cost $125 a month per 25,000. No revenue share; Kajabi Payments charges 2.7% + $0.30 per card sale (US rates), and another gateway such as Stripe adds a 0.5% Kajabi fee where Kajabi Payments is offered.
Checked against Kajabi, LLC's pricing page on October 5, 2026 · see the full breakdown
Capabilities
Kajabi features
Checked against the same feature list as every other tool in its category.
Course Creation
- Included:Built-in video hostingHosts and streams course video without a separate service.
- Included:Completion certificatesBranded certificates issued automatically on completion.
- Included:Drip schedulingReleases lessons on a schedule rather than all at once.
- Not included:Interactive video & activitiesIn-video questions, branching and interactive elements beyond passive playback.
- Included:Quizzes & assessmentsGraded questions with pass marks and retake rules.
- Not included:SCORM & xAPI supportImports standards-based course packages from authoring tools.
Selling & Marketing
- Included:Affiliate programmeTrack and pay affiliates who refer sales.Growth plan and up
- Included:Built-in checkout & paymentsSell courses directly with card payments and tax handling.
- Included:Built-in email marketingCampaigns and automations without a separate email platform.
- Included:Subscriptions & payment plansRecurring memberships and instalment payments, not just one-off purchases.
- Included:Zero transaction feesPaid plans take no cut of your sales beyond payment processing.Extra fee on third-party gateways
Learner Management
- Not included:Compliance tracking & reportingMandatory assignment, deadlines, renewals and audit-ready evidence.
- Included:Groups & cohort managementOrganise learners into groups with separate content and deadlines.Growth plan and up
- Included:White-label mobile appYour own branded iOS and Android app for learners.Pro plan, or $199 a month add-on
Ecosystem
Kajabi integrations
Videos
Watch Kajabi in action
Product walkthroughs from Kajabi's own YouTube channel.
How to Create a Website on Kajabi (Step-By-Step Guide)
Published by KajabiWatch on YouTube
Alternatives
Top Kajabi alternatives
Tools that do the same job, from the same category.
Thinkific
Best for experts and small academies selling courses, memberships and live cohorts
From $40/mo
Teachable
Best for creators selling a few courses or coaching offers to buyers in many countries
From $29/mo
LearnWorlds
Best for course sellers and trainers who need interactive video, exams and SCORM uploads
From $24/mo
Fit check
Will Kajabi fit your team?
Support
- Email support
- Live chat
- Knowledge base
Training
- Live online
- Webinars
- Documentation
- Video tutorials
Deployment
- Web
- iOS
- Android
Typical users
- Freelancers
- Small businesses
- Mid-size companies
FAQs
Kajabi FAQs
Written by our editorial team.
Does Kajabi have a free plan?
No. Kajabi sells three paid plans, and a new account starts with a free trial of up to 14 days that can't be extended; cancel before it ends and you aren't charged. The cheapest plan, Basic, costs $179 a month, or $143 a month billed yearly. Every plan also comes with a 30-day money-back guarantee, and you can change or cancel at any time. See Kajabi pricing for what each plan includes.
Does Kajabi charge transaction fees?
Kajabi takes no revenue share, but card processing applies. Kajabi Payments charges 2.9% + $0.30 per US card sale on Basic, 2.8% + $0.30 on Growth and 2.7% + $0.30 on Pro, plus 1.5% on international cards. If you connect Stripe instead, in a region where Kajabi Payments is offered, Kajabi adds its own fee of 2%, 1% or 0.5% by plan on top of Stripe's charges. PayPal sales don't carry that extra fee. For a side-by-side view, see Thinkific vs Kajabi.
What happens when you reach Kajabi's contact limit?
You get 30 days to upgrade, add contacts or delete some before the account is locked to its Account Settings page, and your customers keep their access in the meantime. The limits are 2,500 contacts on Basic, 25,000 on Growth and 100,000 on Pro, and extra contacts cost $125 a month for each block of 25,000. To free space, Kajabi suggests deleting contacts who aren't customers, have unsubscribed and weren't added in the last 60 days.
Can you upload SCORM courses to Kajabi?
No. Kajabi doesn't support SCORM or HTML5 packages, so a course exported from an authoring tool can't be uploaded as it is. Moving an existing course from another platform is also a manual job: the modules, lessons and files have to be set up again in Kajabi's course builder, where quizzes can gate the next module and certificates go out on completion. If SCORM is a requirement, see Kajabi alternatives.
Does Kajabi have a mobile app?
Yes, in two forms. Members can use the free Kajabi Mobile App, on the App Store and Google Play, which carries Kajabi's name. A Branded App is a white-labeled iOS and Android app with your own store listings, built and maintained by Kajabi. It's included on Pro and costs $199 a month as an add-on on Basic and Growth, so on Basic it more than doubles the monthly bill.
Sources & methodology
Product details come from Kajabi, LLC's public website and documentation (United States). Every plan and price was checked against the vendor's pricing page on October 5, 2026. We haven't tested this product hands-on; the verdict is a desk assessment. How we research and rank tools
- Founded 2010
- 5 languages supported
- kajabi.com
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