Kajabi Tutorial for Beginners | #KajabiEdge
Published by KajabiWatch on YouTube
Kajabi
Run the whole knowledge business in one place
- Kajabi, LLC · United States
- Since 2010
- 5 languages
Key takeaways
from our research
Replaces course platform, email tool, funnel builder, website and community
Integration between them is the product — no Zaps to debug
From $89/mo — roughly 2.5x Thinkific, so revenue has to justify it
Each individual component is slightly weaker than the best dedicated tool
Our verdict
Updated Aug 25, 2026Fact-checked Jul 24, 2026
Kajabi is not competing on course features; it is competing with your whole software stack. Courses, email marketing, sales funnels, a website, a community, coaching and payments in one subscription — for a creator currently running Thinkific plus ConvertKit plus a page builder plus a community tool, the consolidation is real and often cost-neutral.
The integration is what you pay for. A funnel that captures a lead, drips a sequence, sells a course and enrols the buyer works without connecting four products or debugging a Zap. Our reviewers running six-figure creator businesses consistently describe this as the reason they stay despite the price, and the marketing tooling is genuinely stronger than any dedicated course platform's.
The price is the whole objection. Kajabi Basic starts at $89 a month annually against Thinkific's $36, and nobody would choose it purely to host a course. Below roughly $3,000 a month in revenue the maths does not work, and reviewers at that stage are the least satisfied group in our data. Individual components are also each slightly worse than the best dedicated tool.
Our guidance: right once you are running a business rather than selling a course, and currently paying for three or four separate products. Below that, Thinkific plus a proper email platform costs less and does each job better.
Written by Maya Krishnan · Edited by Daniel Ross
Ratings
Loved by 67% of reviewers
First-party reviews, individually moderated before publication.
Pros & cons
Where Kajabi shines — and where it doesn't
What users love
- All-in-one consolidation47
- Marketing automation39
Where it falls short
- Price58
- Components not best-in-class28
Themes generated from 3 verified reviews, updated monthly
Head to head
Kajabi vs Thinkific at a glance
KajabiRating
4.0(3)
4.7(3)
Starting price
$71/mo
$36/mo
Free trial
Yes
Yes
Free plan
No
Yes
Alternatives
Top Kajabi alternatives
The closest fits based on category, feature overlap, and reviewer demand.
Videos
Watch Kajabi in action
Product walkthroughs published on Kajabi's own YouTube channel — so you see the real interface, not a reenactment.
How to Create a Website on Kajabi (Step-By-Step Guide)
Published by KajabiWatch on YouTube
Capabilities
Key features
What Kajabi does — and doesn't — cover, checked against the category feature vocabulary.
Course Creation
- Included:Built-in video hostingHosts and streams course video without a separate service.
- Included:Completion certificatesBranded certificates issued automatically on completion.
- Included:Drip schedulingReleases lessons on a schedule rather than all at once.
- Not included:Interactive video & activitiesIn-video questions, branching and interactive elements beyond passive playback.
- Included:Quizzes & assessmentsGraded questions with pass marks and retake rules.
- Not included:SCORM & xAPI supportImports standards-based course packages from authoring tools.
Selling & Marketing
- Included:Affiliate programmeTrack and pay affiliates who refer sales.
- Included:Built-in checkout & paymentsSell courses directly with card payments and tax handling.
- Included:Built-in email marketingCampaigns and automations without a separate email platform.
- Included:Subscriptions & payment plansRecurring memberships and instalment payments, not just one-off purchases.
- Included:Zero transaction feesPaid plans take no cut of your sales beyond payment processing.
Learner Management
- Not included:Compliance tracking & reportingMandatory assignment, deadlines, renewals and audit-ready evidence.
- Included:Groups & cohort managementOrganise learners into groups with separate content and deadlines.
- Included:White-label mobile appYour own branded iOS and Android app for learners.
Pricing
Kajabi pricing
Kajabi's paid plans start at $71/month — above the $36 median of the 5 LMS & Course Platforms tools we track. You can test it on a 14-day free trial.
Value for money 4.3/5Kickstarter
$71/mo
per month (billed annually)
or $89/mo billed monthly
- One course and one community
- 250 contacts
- Website and funnels
- Email marketing
- 0% transaction fees
Most popularVisit website
Basic
$119/mo
per month (billed annually)
or $149/mo billed monthly
- Three courses and communities
- 10,000 contacts
- Unlimited landing pages
- Automations
- One admin user
Growth
$159/mo
per month (billed annually)
or $199/mo billed monthly
Everything in Basic, plus:
- 15 courses
- 25,000 contacts
- Affiliate programme
- Advanced automations
- Ten admin users
Pro
$319/mo
per month (billed annually)
or $399/mo billed monthly
Everything in Growth, plus:
- 100 courses
- 100,000 contacts
- Code editor
- 25 admin users
- Priority support
Pricing fact-checked August 25, 2026 · source: vendor pricing page · see the full breakdown
Ecosystem
Integrates with 6+ tools
Fit check
Will Kajabi fit your team?
Support
- Email support
- Live chat
- Knowledge base
Training
- Live online
- Webinars
- Documentation
- Video tutorials
Deployment
- Web
- iOS
- Android
Typical users
- Freelancers
- Small businesses
- Mid-size companies
Reviews
What real users say
First-party, moderated reviews — never scraped, never paid for.
Amara O.Validated Reviewer
Marketing Director · E-commerce · 51–200 employees
4.5
July 21, 2026
“Cancelled four subscriptions the week we moved”
Used daily for 1–2 years
Course platform, email tool, landing page builder and a community app. Kajabi replaced all four for roughly what three of them cost, and everything finally talks to everything else without Zapier in the middle.
Isabella R.
Founder · E-commerce · Self-employed
3.0
May 22, 2026
“Too much platform too early”
Used weekly for 6–12 months
I bought it before I had a business, on the strength of a webinar. Paid $149 a month for eight months selling about $600 a month of courses. Moved to Thinkific and my costs dropped by three quarters with no real loss.
Ryan O.
Head of Delivery · Marketing agency · 11–50 employees
4.5
April 16, 2026
“Our default for coaching clients”
Used weekly for 2+ years
Coaches selling programmes need funnels, email and scheduling as much as course hosting. Kajabi covers all of it and clients can run it themselves after handover, which matters more than a marginally better video player.
Sources & methodology
Product information sourced from Kajabi, LLC's public content (United States); pricing verified August 25, 2026. Reviews are first-party and moderated. How we test and rate tools
- Founded 2010
- 5 languages supported
- kajabi.com
Keep researching