Thinkific vs Kajabi

The deciding difference is scope against price. Kajabi's Basic plan costs $179 a month, or $143 billed yearly, and puts courses beside a website builder, landing pages, unlimited marketing emails, coaching, podcasts and newsletters, with caps of 5 products and 2,500 contacts that count leads as well as buyers. Thinkific's Basic costs $54 a month, or $40 billed yearly, with unlimited courses and 10,000 current students, and Start, at $109 a month or $82 billed yearly, adds certificates, memberships, payment plans and live cohorts. Neither charges a platform fee on its own payment system, though Thinkific adds 0.5% to sales where it assesses tax; on Stripe sales, Kajabi's Basic adds 2% and Thinkific's adds 5%. A growing list moves Kajabi to Growth, at $249 a month, for 25,000 contacts. Choose Thinkific when courses and memberships are the business and cost matters; choose Kajabi when coaching, a podcast or newsletter and the marketing site should run from the same account.