Klaviyo vs Mailchimp: Which is better in 2026?
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Our verdict
If you sell products, this comparison is already over. Klaviyo treats order and browse data as native customer attributes, so abandoned-cart, post-purchase and win-back flows are prebuilt and revenue attribution per flow is included. Mailchimp can approximate this through integrations, but you feel the seams, and its reporting stops at engagement where Klaviyo's reports dollars. The counterargument is real for everyone else: Mailchimp is easier, cheaper at small list sizes, and its free tier lets you validate email as a channel before spending. Our switcher data runs one way — brands move from Mailchimp to Klaviyo as revenue grows, and rarely back — so if you are an ecommerce business already past roughly $20k a month, treat Mailchimp as a stage you have finished rather than a saving.
The numbers
At a glance
How Klaviyo and Mailchimp stack up on ratings, pricing, and plans — the highlighted cell wins the row.
| Metric |  Klaviyo |  Mailchimp |
|---|---|---|
| Overall rating | 4.7 | 4.0 |
| Reviews | 3 | 3 |
| Would recommend | 100% | 67% |
| Starting price | $20/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes (30 days) |
| Best for | Best for ecommerce brands that need catalog-driven flows and revenue attribution | Best for first-time senders who want the shortest path to a good-looking campaign |
From verified reviews
Rating breakdown
Sub-ratings from approved Saaspare reviews — the longer bar wins the category.
KlaviyoCategoryMailchimpVerified pricing
Pricing compared
Per month, billed annually where an annual price exists.
Klaviyo
From $20/mo
- Free250 profiles, 500 email sendsFree
- Emailper month at 500 profiles$20/mo
- Email & SMSper month at 500 profiles$35/mo
- Enterprisecustom pricingCustom
Mailchimp
From $13/mo
- Free500 contacts, 1,000 sends/monthFree
- Essentialsper month at 500 contacts$13/mo
- Standardper month at 500 contacts$20/mo
- Premiumper month at 10,000 contacts$350/mo
Benchmark: Mailchimp sits below the Email Marketing Software median of $15/mo, while Klaviyo sits above it.
Feature by feature
Klaviyo vs Mailchimp features
Every feature either tool lists, grouped — a check means it's included.
Reporting & Analytics2 features
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Deliverability tooling | Included | Included |
| Revenue attribution | Included | Included |
Campaigns & Sending5 features
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| A/B testing | Included | Included |
| Drag-and-drop email builder | Included | Included |
| Landing pages & forms | Included | Included |
| Send-time optimization | Included | Included |
| SMS marketing | Included | Included |
Segmentation & Automation5 features
| Feature | Klaviyo | Mailchimp |
|---|---|---|
| Advanced segmentation | Included | Included |
| Behavioral & ecommerce triggers | Included | Included |
| Built-in CRM | Not included | Included |
| Lead scoring | Not included | Not included |
| Visual automation builder | Included | Included |
Bottom line
Which should you choose?
Choose Klaviyoif…
Best for ecommerce brands that need catalog-driven flows and revenue attribution
Read the full Klaviyo reviewChoose Mailchimpif…
Best for first-time senders who want the shortest path to a good-looking campaign
Read the full Mailchimp reviewKeep exploring
