Mailchimp pricing (2026)
Mailchimp's paid plans start at $13/month — below the $15 median of the 5 Email Marketing Software tools we track. A free plan is available, and you can test it on a 30-day free trial.
Pricing verified Aug 12, 2026Page updated Aug 12, 2026
Plans
Every plan, side by side
Free
$0
Free forever
- Email builder and templates
- Basic segmentation
- Signup forms and landing pages
- Single-step automation
- Mailchimp branding on emails
Essentials
$13/mo
per month at 500 contacts
Everything in Free, plus:
- A/B testing
- Email scheduling
- Basic automation journeys
- 24/7 email and chat support
Most popularVisit website
Standard
$20/mo
per month at 500 contacts
Everything in Essentials, plus:
- Customer journey builder
- Send-time optimization
- Behavioral targeting
- Predictive segmentation
Premium
$350/mo
per month at 10,000 contacts
Everything in Standard, plus:
- Advanced segmentation
- Multivariate testing
- Unlimited seats and role-based access
- Phone support
At a glance
Plan comparison
Monthly vs annual pricing and the headline limits of each tier.
| Plan | Monthly | Annual (per mo) | Unit | Key inclusions |
|---|---|---|---|---|
| Free | Free | $0/mo | 500 contacts, 1,000 sends/month | Email builder and templates · Basic segmentation |
| Essentials | $13/mo | $13/mo | per month at 500 contacts | A/B testing · Email scheduling |
| Standard | $20/mo | $20/mo | per month at 500 contacts | Customer journey builder · Send-time optimization |
| Premium | $350/mo | $350/mo | per month at 10,000 contacts | Advanced segmentation · Multivariate testing |
Pricing verified Aug 12, 2026Sources:FreeEssentialsStandardPremium
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