Looking beyond Mailchimp? These Email Marketing Software tools are the closest fits based on our testing.
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Best for large lists mailed occasionally, where send-based pricing wins
Brevo (formerly Sendinblue) prices by email volume rather than contact count, which makes it dramatically cheaper for large lists mailed occasionally. Feature depth is mid-tier, but the value equation is the strongest in the category for the right sending pattern.
Free plan
paid from $9/mo
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Best for B2B and service businesses that need real automation and lead scoring
ActiveCampaign has the deepest automation builder available to small businesses, with conditional branching, lead scoring and a built-in CRM. It is the strongest fit for B2B and service businesses whose email leads to a sales conversation.
$15/mo
14-day free trial
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Best for ecommerce brands that need catalog-driven flows and revenue attribution
Klaviyo is an ecommerce customer database that happens to send email. Deep Shopify integration, catalog-aware flows and per-flow revenue attribution make it the category standard for product sellers, at a price that rises fast with list size.
Free plan
paid from $20/mo
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