Ben C.
Freelance Consultant · Consulting · Self-employed
4.0
April 18, 2026
“Made our content worse before it made it better”
Used weekly for 1–2 years
Early on we chased scores and published things that read like a term-list. Traffic went up and conversions went down. Now we treat it as a checklist and write properly, which is what we should have done from the start.
Pros
Useful signal when used with judgement.
Cons
Very easy to misuse. The score is a model, not the algorithm.