Oliver H.
Agency Owner · Marketing agency · 1–10 employees
4.5
July 20, 2026
“The only one that connected everything we use”
Used daily for 2+ years
We evaluated three platforms against a list of eleven systems including two fairly obscure ones. Zapier supported all eleven natively; the others wanted custom HTTP work for three. That decided it before we even looked at the builders.
Pros
Coverage. Our ops manager builds her own automations without involving me.
Cons
The bill climbs steadily as workflows multiply. Tasks are consumed per step, which is easy to underestimate.
Problems it solves
Eliminated manual lead entry between our form, CRM and project tool.