“Six years in and it still runs the business quietly”
Used daily for 2+ years
We have about forty automations handling onboarding, invoicing reminders and internal notifications. In six years I can count the failures on one hand, and every one was flagged rather than silent. That reliability is worth more to me than a cheaper per-task rate.
Pros
Genuinely dependable. Non-technical staff build their own without asking me.
Cons
The bill grows steadily as people add more — worth auditing annually.
Problems it solves
Removed a stack of recurring manual admin nobody has thought about since.
O
Oliver H.
Agency Owner · Marketing agency · 1–10 employees
4.5
July 20, 2026
“The only one that connected everything we use”
Used daily for 2+ years
We evaluated three platforms against a list of eleven systems including two fairly obscure ones. Zapier supported all eleven natively; the others wanted custom HTTP work for three. That decided it before we even looked at the builders.
Pros
Coverage. Our ops manager builds her own automations without involving me.
Cons
The bill climbs steadily as workflows multiply. Tasks are consumed per step, which is easy to underestimate.
Problems it solves
Eliminated manual lead entry between our form, CRM and project tool.
L
Lucas M.
Growth Lead · SaaS · 1–10 employees
4.0
June 12, 2026
“Outgrew the pricing at about 30,000 tasks”
Used daily for 2+ years
Loved it for two years. Then our volume tripled and the quote made me build the same workflows in Make as an experiment. Same result, roughly a fifth of the cost. Zapier is the right tool to start on and often not the right one to scale on.
Pros
Fastest time-to-value of anything in the category. Templates got us running in an afternoon.
Cons
Per-task economics do not scale. Complex branching feels bolted on compared with a real canvas.
P
Priya N.
Founder · Consulting · 1–10 employees
5.0
May 6, 2026
“Perfect for a one-person business”
Used weekly for 1–2 years
Six automations, a few hundred tasks a month, nineteen dollars. It quietly handles invoicing follow-ups and client onboarding while I do the actual work. At my volume none of the pricing criticism applies.
Pros
Cheap at low volume. Auto-replay of failures means I rarely notice a hiccup.
Cons
Free tier is limited to two steps, which is enough to demo and not enough to use.
