Zapier reviews

4.6(4)

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Grace A.Validated Reviewer

Project Manager · Consulting · 51–200 employees

5.0

August 10, 2026

“Six years in and it still runs the business quietly”

Used daily for 2+ years

We have about forty automations handling onboarding, invoicing reminders and internal notifications. In six years I can count the failures on one hand, and every one was flagged rather than silent. That reliability is worth more to me than a cheaper per-task rate.

Pros

Genuinely dependable. Non-technical staff build their own without asking me.

Cons

The bill grows steadily as people add more — worth auditing annually.

Problems it solves

Removed a stack of recurring manual admin nobody has thought about since.

Oliver H.

Agency Owner · Marketing agency · 1–10 employees

4.5

July 20, 2026

“The only one that connected everything we use”

Used daily for 2+ years

We evaluated three platforms against a list of eleven systems including two fairly obscure ones. Zapier supported all eleven natively; the others wanted custom HTTP work for three. That decided it before we even looked at the builders.

Pros

Coverage. Our ops manager builds her own automations without involving me.

Cons

The bill climbs steadily as workflows multiply. Tasks are consumed per step, which is easy to underestimate.

Problems it solves

Eliminated manual lead entry between our form, CRM and project tool.

Priya N.

Founder · Consulting · 1–10 employees

5.0

May 6, 2026

“Perfect for a one-person business”

Used weekly for 1–2 years

Six automations, a few hundred tasks a month, nineteen dollars. It quietly handles invoicing follow-ups and client onboarding while I do the actual work. At my volume none of the pricing criticism applies.

Pros

Cheap at low volume. Auto-replay of failures means I rarely notice a hiccup.

Cons

Free tier is limited to two steps, which is enough to demo and not enough to use.