4 hand-picked tools · 22 verified reviews · pricing fact-checked
The best free CRM in 2026 is HubSpot CRM — its free tier has no meaningful contact limit, includes email tracking basics and a usable pipeline, and never expires. Zoho CRM Free is the runner-up for teams of up to three who want workflow rules at no cost, Freshsales Free adds a built-in phone, and Attio's free plan is the most modern option for early-stage startups that care about data structure. Every tool listed here has a genuinely free plan (not a trial); we note exactly where each free tier's caps will start to pinch.
Best for SMBs that want a free start and a platform to grow into
HubSpot CRM is a freemium customer platform that pairs a genuinely capable free tier with paid Sales Hub tiers for automation, forecasting and reporting. It is the most common first CRM for SMBs, though costs climb steeply at the Professional tier.
Free plan
paid from $15/mo
Best for budget-conscious teams that want enterprise features without enterprise prices
Zoho CRM is the value leader in mainstream CRM: Enterprise-grade customization, AI predictions and process management at roughly half the per-seat price of comparable tiers elsewhere. The interface is denser than modern rivals and setup takes longer.
Free plan
paid from $14/mo
Best for growing teams that want AI and a built-in phone at entry-tier prices
Freshsales is Freshworks’ sales CRM: a clean middle path between Pipedrive’s simplicity and Zoho’s depth, with an unusually complete entry tier (built-in phone, AI scoring at $9/user). It shines for teams already using Freshdesk.
Free plan
paid from $9/mo
Best for startups that want a flexible, self-building system of record
Attio is a data-model-first CRM: records, objects and lists behave like a modern collaborative database, and enrichment plus email sync populate much of it automatically. Beloved by startups; still maturing on classic sales-management features.
Free plan
paid from $29/mo
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CRM Software by the numbers
$14.50/mo
Median starting price
100%
Offer a free trial
100%
Have a free plan
22
Verified reviews
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