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Saaspare

Best Email Marketing Software for Best Free Email Marketing Software in 2026

3 hand-picked tools · 9 verified reviews · pricing fact-checked

Free tiers in this category vary more than anywhere else — from 300 emails a day to 10,000 stored subscribers. The right one depends entirely on whether your constraint is list size or sending volume.

Kit

Most Loved 2026
4.2(3)

Best for creators monetizing an audience with newsletters and digital products

Kit (formerly ConvertKit) is email marketing narrowed deliberately to creators: newsletters, tagging instead of lists, and native paid subscriptions. Outside that audience it looks feature-poor; inside it, the focus is the point.

  • Drag-and-drop email builder
  • Send-time optimization
  • Landing pages & forms
  • Visual automation builder

Free plan

paid from $25/mo

Brevo

Best Value 2026
4.0(3)

Best for large lists mailed occasionally, where send-based pricing wins

Brevo (formerly Sendinblue) prices by email volume rather than contact count, which makes it dramatically cheaper for large lists mailed occasionally. Feature depth is mid-tier, but the value equation is the strongest in the category for the right sending pattern.

  • Drag-and-drop email builder
  • A/B testing
  • SMS marketing
  • Landing pages & forms

Free plan

paid from $9/mo

Mailchimp

Easiest to Use 2026
4.0(3)

Best for first-time senders who want the shortest path to a good-looking campaign

Mailchimp is the most widely known platform in the category and still the easiest first send. Under Intuit it has gained polish and price increases in equal measure, and serious ecommerce or automation work now has better-fitting alternatives.

  • Drag-and-drop email builder
  • A/B testing
  • Send-time optimization
  • SMS marketing

Free plan

paid from $13/mo

Email Marketing Software by the numbers

$13/mo

Median starting price

67%

Offer a free trial

100%

Have a free plan

9

Verified reviews

Computed live from the 3 hand-picked Email Marketing Software products in this list.

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