ActiveCampaign vs Brevo: Which is better in 2026?
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Our verdict
These two lose to each other in opposite conditions, and the deciding variable is your list-to-send ratio. Brevo prices by emails sent with unlimited contacts; ActiveCampaign prices by contacts stored. A 30,000-subscriber list mailed monthly is dramatically cheaper on Brevo. A 2,000-contact list running daily behavioral automations is cheaper — and much better served — on ActiveCampaign. Capability is not symmetrical either: ActiveCampaign's automation builder, lead scoring and built-in CRM are in a different class, and B2B teams who need conditional branching will find Brevo's automation thin. Our guidance: calculate both bills against your real sending pattern first, because the price gap is often larger than the feature gap. Then, if the numbers are close, buy ActiveCampaign — you will grow into its automation, and Brevo's ceiling arrives sooner.
The numbers
At a glance
How ActiveCampaign and Brevo stack up on ratings, pricing, and plans — the highlighted cell wins the row.
| Metric |  ActiveCampaign |  Brevo |
|---|---|---|
| Overall rating | No reviews yet | No reviews yet |
| Reviews | 0 | 0 |
| Would recommend | — | — |
| Starting price | $15/mo | $9/mo |
| Free plan | No | Yes |
| Free trial | Yes (14 days) | No |
| Best for | Best for B2B and service businesses that need real automation and lead scoring | Best for large lists mailed occasionally, where send-based pricing wins |
Verified pricing
Pricing compared
Per month, billed annually where an annual price exists.
ActiveCampaign
From $15/mo
- Starterper month at 1,000 contacts$15/mo
- Plusper month at 1,000 contacts$49/mo
- Proper month at 1,000 contacts$79/mo
- Enterpriseper month at 1,000 contacts$145/mo
Brevo
From $9/mo
- Free300 emails per day, unlimited contactsFree
- Starterper month for 5,000 emails$9/mo
- Businessper month for 5,000 emails$18/mo
- Enterprisecustom pricingCustom
Benchmark: Both sit below the Email Marketing Software median of $15/mo.
Feature by feature
ActiveCampaign vs Brevo features
Every feature either tool lists, grouped — a check means it's included.
Reporting & Analytics2 features
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Deliverability tooling | Included | Included |
| Revenue attribution | Not included | Not included |
Campaigns & Sending5 features
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| A/B testing | Included | Included |
| Drag-and-drop email builder | Included | Included |
| Landing pages & forms | Included | Included |
| Send-time optimization | Included | Not included |
| SMS marketing | Included | Included |
Segmentation & Automation5 features
| Feature | ActiveCampaign | Brevo |
|---|---|---|
| Advanced segmentation | Included | Included |
| Behavioral & ecommerce triggers | Included | Included |
| Built-in CRM | Included | Included |
| Lead scoring | Included | Included |
| Visual automation builder | Included | Included |
Bottom line
Which should you choose?
Choose ActiveCampaignif…
Best for B2B and service businesses that need real automation and lead scoring
Read the full ActiveCampaign reviewChoose Brevoif…
Best for large lists mailed occasionally, where send-based pricing wins
Read the full Brevo reviewKeep exploring
Related comparisons & guides
Try ActiveCampaign
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