SEO Tools
Agencies pay for seats, client projects and reports. Semrush's Pro+ plan tracks 15 websites and sells white-label reports at $20 per report a month, Ahrefs Standard covers 20 projects but can't white-label reports, and Screaming Frog licenses its crawler per user, at $279 a year.
Best for marketing teams that want daily rank tracking and competitor research in one login
Semrush is an online marketing platform for in-house teams and agencies, combining keyword, competitor and backlink research with daily rank tracking and site audits. Each plan includes one user, and extra users cost $45 to $100 a month.
Free plan
paid from $117.33/mo
Best for SEO teams and agencies that research competitors' backlinks and keywords
Ahrefs is an SEO platform for marketers and agencies that research backlinks, keywords and competitors on any website. Starter and Lite charge a credit for each report opened or filter applied, while Standard and higher give every user unlimited credits.
Free plan
paid from $29/mo
Best for technical SEOs who audit large or JavaScript-heavy sites from their own computer
Screaming Frog SEO Spider is a desktop crawler for Windows, macOS and Linux that audits websites for technical SEO issues. The free version stops at 500 URLs per crawl, and a paid license costs $279 per user a year.
Free plan
paid from $23.25/mo
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SEO Tools by the numbers
$29/mo
Median starting price
33%
Offer a free trial
100%
Have a free plan
3
Products tracked
Computed from the published pricing of the 3 SEO Tools products in this list. Pricing last checked against vendor pages October 4, 2026.
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