Best for teams already on Creative Cloud who need quick on-brand content
Adobe Express is Adobe’s answer to Canva: template-driven quick design with Firefly AI and Creative Cloud asset access. Compelling for companies already on Adobe, less differentiated for anyone else.
Best for product teams designing software interfaces together
Figma is the default interface design tool: browser-based, genuinely multiplayer, with the strongest component system and developer handoff in the category. Seat pricing separates full editors from cheaper roles.
Best for design-led teams shipping marketing websites without developers
Framer collapses design and publishing into one artifact: the file you design is the site you ship, with CMS and hosting included. Excellent for marketing sites, unsuitable as a general design tool.