Social Media Management
Three tools here have free plans, each capped differently: Buffer at three channels with 10 scheduled posts each, Metricool at one brand and 20 posts a month, and Later at one social set and 12 posts per profile a month.
Best for small businesses and solo marketers publishing to a handful of social accounts
Buffer is a social media scheduler with analytics and a comment inbox, suited to small businesses and creators who post to a few accounts. Paid plans charge per connected channel, starting at $6 a channel each month or $5 billed yearly, and Team allows unlimited users.
Free plan
paid from $5/mo
Best for freelancers and small agencies reporting on organic and paid social for several brands
Metricool is a social media planner with analytics, competitor tracking, ad reporting and an inbox, suited to freelancers and agencies handling several brands. Plans are priced by how many brands you manage, from $25 a month, or $20 billed yearly, for up to five.
Free plan
paid from $20/mo
Best for Instagram- and TikTok-led brands and creators who plan posts by how the grid looks
Later is a social media scheduler built around a visual Instagram planner and a Link in Bio page, for brands and creators that lead with Instagram and TikTok. Plans are flat monthly prices for set numbers of users and social sets, with post limits per profile.
Free plan
paid from $18.75/mo
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Social Media Management by the numbers
$18.75/mo
Median starting price
67%
Offer a free trial
100%
Have a free plan
3
Products tracked
Computed from the published pricing of the 3 Social Media Management products in this list. Pricing last checked against vendor pages October 5, 2026.
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