How to create and schedule your first post in Metricool
Published by MetricoolWatch on YouTube
Updated Oct 5, 2026
Social Media Management
Metricool
Social media scheduling, analytics and ad reporting, priced by brand
From $20/mo
Metricool at a glance
from our research
Social media planner with analytics, ad reporting and an inbox, for freelancers, agencies and small brands
Priced by brand, where each brand holds one profile per network, not by user or profile
Starter has one user; team members, post approvals and the API start on Advanced
Starter: $25 a month, or $20 billed yearly, for up to 5 brands; up to 10 brands is $45, or $36
Overview
What is Metricool?
Metricool is a social media management tool from Metricool Software, S.L., a Madrid company that's part of the team.blue group. Its About page traces it to Bloggerespacio, started in 2014, which became Metricool in 2015. The tool plans and publishes posts, measures results for organic posts and ad campaigns, and gathers messages and comments in an inbox.
Everything is organized by brand. A brand stands for one business or client and holds one profile per social network or ad platform, which is why each Google Business Profile location needs a brand of its own. Posts are scheduled from the calendar, from autolists, from a CSV file or by duplicating them to other brands, and they publish automatically when the network allows it; otherwise the post goes out through a phone notification. Analytics summarizes all networks or one at a time, competitor profiles are tracked next to your own, and reports download as PDF or PowerPoint files with an optional logo or go out by email each month. The inbox covers Facebook and Instagram comments and messages, X messages, comments on TikTok, LinkedIn and YouTube, and Google reviews.
Metricool runs in the browser, on iOS and Android, and as a Chrome extension. It connects to Facebook, Instagram, Threads, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn and Google Business Profile, plus ad accounts on Facebook, Google and TikTok, while X is a paid add-on. Advanced adds Zapier, Make, a Looker Studio connector and the API. Plans are priced by how many brands you manage.
Our verdict on Metricool
Updated Oct 5, 2026Pricing checked Oct 5, 2026
Metricool fits a freelancer or small agency that posts for several brands and has to show each one its results. Pricing follows brands rather than profiles, so five small clients cost the same on Starter as one. Reports go out as PDF or PowerPoint files with a logo, or by email every month, and on paid plans campaign dashboards show organic posts beside ad results through a link clients open without an account. The Free plan never expires and includes the inbox, which suits one brand posting up to 20 times a month.
The limits sit in the details. Starter is a one-person plan: a second teammate, a client login or a post approval step all mean moving to Advanced. X isn't part of any plan, so each connected X account costs $10 a month extra, and Free can't connect LinkedIn at all. The inbox replies but can't hide or delete comments, and it sends no alerts for new messages. Unlimited publishing on paid plans has a fair-use check: past 600 posts for a brand in a month, Metricool reviews the account by hand and posting stops meanwhile.
Starter costs $25 a month, or $20 a month billed yearly, for up to five brands, and $45, or $36 billed yearly, for up to ten. Advanced starts at $67 a month, or $53 billed yearly, for 15 brands with unlimited team members, and its 25- and 50-brand tiers cost $107 and $210 a month, or $85 and $159 billed yearly. A freelancer with eight clients pays $45 a month on Starter, billed monthly; hiring an assistant moves the same work to Advanced at $67 a month. Prices exclude VAT, and only the first 15 days after a first purchase qualify for a refund.
Choose Metricool when you report to several clients, want organic and paid results in one place and don't want to pay per seat. Look elsewhere if X is a main channel or social is a customer service desk. Buffer includes X in its ordinary per-channel price, $6 a channel a month on Essentials or $5 billed yearly. Sprout Social's Standard plan turns messages into cases you can assign to teammates, at $199 per seat a month billed yearly or $249 month to month.
Written by Lokesh Kapoor
Pros & cons
Metricool pros and cons
What it does well
- Free plan never expires and covers one brand with 20 scheduled posts a month
- Inbox answers Facebook and Instagram DMs and comments, YouTube comments and Google reviews
- Campaign dashboards put organic posts and ad results side by side, shareable by link
- Metricool says it stores all data on servers in the European Union
Where it falls short
- X isn't in any plan; each connected X account is a $10 monthly add-on
- Starter allows one user, so team access and post approvals need Advanced
- Inbox can't send new-message notifications or hide and delete comments
Editor's assessment from vendor documentation and published pricing
Pricing
Metricool pricing
Metricool's paid plans start at $20/month, right at the $20 median across the 5 tools in our Social Media Management ranking. A free plan is available.
Free
$0
Free plan
For one person
- 1 brand
- 20 scheduled posts per month
- 5 competitor profiles analyzed
- 30 days of analytics history
- AI assistant, 5 credits a month
Usage: One brand with one profile per network, one user, 20 posts a month in the planner and 30 days of analytics. LinkedIn, X, PDF and PPT reports, SmartLinks and the Canva and Google Drive integrations aren't included.
Starter
$20/mo
per month, up to 5 brands
or $25/mo billed monthly
For one person
- Up to 5 brands (10 on a higher tier)
- Unlimited publishing, fair use applies
- 100 competitor profiles analyzed
- LinkedIn connection and SmartLinks
- PDF and PPT reports
Usage: Priced by brand count, not per user: up to 5 brands is $25 a month ($20 a month on yearly billing), up to 10 brands is $45 ($36 yearly). The plan has one user only, and X is a paid add-on.
Advanced
$53/mo
per month, up to 15 brands
or $67/mo billed monthly
- Up to 15 brands (25 or 50 on higher tiers)
- Team members, roles and client access
- Post approval system
- Customizable report templates
- Data Studio connector and API
Usage: Priced by brand count: up to 15 brands is $67 a month ($53 on yearly billing), up to 25 brands $107 ($85), up to 50 brands $210 ($159). Team members are unlimited.
Custom
Custom
Tailored pricing for larger teams
- Custom number of brands, starting at 50+
- White label
- Dedicated account manager
- Custom AI assistant credits
- Everything in Advanced
Usage: Priced by quote for portfolios beyond 50 brands, or when white label is needed.
Checked against Metricool S.L.'s pricing page on October 5, 2026 · see the full breakdown
Capabilities
Metricool features
Checked against the same feature list as every other tool in its category.
Publishing
- Included:Approval workflowsRoute posts for internal or client sign-off before they publish.Advanced plan and up
- Included:Bulk schedulingUpload many posts at once from a spreadsheet or media batch.
- Included:Instagram first commentAutomatically posts hashtags or links as the first comment.
- Included:Link-in-bio pageHosted landing page linking profile traffic to your content and products.Starter plan and up
- Included:Multi-network schedulingQueue posts across every connected network from one calendar.
- Included:Reels & TikTok publishingDirect publishing of short-form video rather than a push notification reminder.
- Included:Visual content calendarDrag-and-drop calendar showing the published grid as followers will see it.
Engagement
- Included:Saved replies & automationCanned responses and rules for routine comment and message handling.Auto-reply rules via Flows, paid plans only
- Included:Social listeningMonitors mentions and keywords beyond your own accounts.Paid add-on by the day; X and Instagram only
- Included:Unified inboxComments and messages from every network in one queue with assignment.No assignment; inbox is per brand
Measurement
- Included:Competitor benchmarkingCompare your performance against named competitor accounts.
- Included:Cross-network analyticsPerformance across every network in one comparable view.
- Included:Paid & organic togetherAd performance alongside organic in the same reporting view.Starter plan and up; 3 dashboards a brand
- Included:Scheduled client reportsBranded reports generated and emailed on a schedule.Starter plan and up; sent monthly
Ecosystem
Metricool integrations
Videos
Watch Metricool in action
Product walkthroughs from Metricool's own YouTube channel.
How to Schedule ALL your Social Media Content with Metricool | METRICOOL TUTORIAL
Published by MetricoolWatch on YouTube
Alternatives
Top Metricool alternatives
Tools that do the same job, from the same category.
Buffer
Best for small businesses and solo marketers publishing to a handful of social accounts
Free plan
Later
Best for Instagram- and TikTok-led brands and creators who plan posts by how the grid looks
Free plan
Sprout Social
Best for in-house social teams that handle customer messages and reviews as a shared queue
From $79/mo
Fit check
Will Metricool fit your team?
Support
- Email support
- Knowledge base
Training
- Webinars
- Documentation
- Video tutorials
Deployment
- Web
- iOS
- Android
Typical users
- Freelancers
- Small businesses
- Mid-size companies
FAQs
Metricool FAQs
Written by our editorial team.
Is Metricool free?
Yes. The Free plan never expires and needs no credit card. It covers one brand with one profile per network, 20 scheduled posts a month, 30 days of analytics with a watermark, five fixed competitor profiles and 5 AI credits a month. LinkedIn, X, PDF and PowerPoint report downloads, SmartLinks, Canva and Google Drive aren't included. Starter costs $25 a month, or $20 a month billed yearly, for up to five brands. See Metricool pricing.
What counts as a brand in Metricool?
A brand is one business or client, and it can hold one profile per social network or ad platform, such as one Instagram account, one Facebook page and one TikTok profile. Plans are priced by brand count: Starter allows 5 or 10, Advanced 15, 25 or 50, and Custom more than 50. Each Google Business Profile location needs its own brand. If you downgrade, Metricool keeps your oldest brands active and hides the rest without deleting them, unless you delete others first.
Does Metricool support X (Twitter)?
Yes, through a paid add-on. X isn't included in any plan: on Starter and above, each connected X account costs $10 a month on top of the plan, and Free can't add it. With the add-on you can schedule posts to X, answer X direct messages in the inbox and see X analytics, which are complete on Advanced and Custom and reduced on Starter. Metricool keeps X metrics for 30 days, while other networks keep unlimited history on paid plans.
Can you get a refund from Metricool?
Only in the first 15 calendar days after your first purchase of a paid plan, under the withdrawal right in Metricool's terms. Automatic monthly or yearly renewals aren't refundable, and cancelling an annual plan midway brings no partial refund. After you cancel, the plan runs to the end of the billing period and the account then moves to Free, with one brand left active. Add-ons such as X follow the same first-purchase rule. See Metricool alternatives if you're comparing options.
Where does Metricool store your data?
In the European Union. Metricool's privacy policy says it stores all data on servers within the EU and doesn't carry out international data transfers. Metricool Software, S.L. is based in Madrid and belongs to the team.blue group, which can receive customer contact, billing and purchase details for internal reporting and marketing statistics. For the personal data of people your brands deal with on social media, Metricool acts as a data processor and offers a data processing agreement.
Sources & methodology
Product details come from Metricool S.L.'s public website and documentation (Spain). Every plan and price was checked against the vendor's pricing page on October 5, 2026. We haven't tested this product hands-on; the verdict is a desk assessment. How we research and rank tools
- Founded 2015
- 6 languages supported
- metricool.com