Metricool pricing
Metricool's cheapest paid plan is Starter at $20 a month billed annually ($25 month to month). There's a free plan. A team of 10 pays $53 a month on Advanced, billed annually. Custom is priced on request.
Every plan below was checked against Metricool S.L.'s own pricing page on October 5, 2026. Prices are in USD, before tax.
Plans
Metricool plans and prices
Both billing rates, the yearly saving, and who each plan can be bought for.
| Plan | Paying monthly | Paying yearly (per month) | Yearly saving | Seats | Unit |
|---|---|---|---|---|---|
| Free One brand with one profile per network, one user, 20 posts a month in the planner and 30 days of analytics. LinkedIn, X, PDF and PPT reports, SmartLinks and the Canva and Google Drive integrations aren't included. | Free | Free | — | 1 person | free, 1 brand |
| Starter Priced by brand count, not per user: up to 5 brands is $25 a month ($20 a month on yearly billing), up to 10 brands is $45 ($36 yearly). The plan has one user only, and X is a paid add-on. | $25/mo | $20/mo | 20% | 1 person | per month, up to 5 brands |
| Advanced Priced by brand count: up to 15 brands is $67 a month ($53 on yearly billing), up to 25 brands $107 ($85), up to 50 brands $210 ($159). Team members are unlimited. | $67/mo | $53/mo | 21% | Any | per month, up to 15 brands |
| Custom Priced by quote for portfolios beyond 50 brands, or when white label is needed. | Custom | Custom | — | Any | custom pricing |
Real cost
What Metricool costs for your team
Monthly totals at four team sizes, with seat minimums and bundles applied.
| Plan | 1 person | 5 people | 10 people | 25 people |
|---|---|---|---|---|
| Freeindividual | Free | — | — | — |
| Starterindividual | $20/mo | — | — | — |
| Advanced | $53/mo | $53/mo | $53/mo | $53/mo |
| Custom | Custom | Custom | Custom | Custom |
Monthly totals before tax, using the yearly-billing rate where Metricool publishes one and the monthly rate otherwise. Highlighted: the cheapest paid plan for that team size. A dash means the plan can't be bought for that many people.
Extras
Add-ons and usage charges
What can be added to a Metricool bill on top of the plan price.
| Add-on | Price | What it covers |
|---|---|---|
| X (Twitter) add-on | $10 per connected X account, per month | X isn't part of any plan; Starter and above can add it for each connected X account ($120 a year). |
| Advanced Analytics add-on (Starter) | $12 per account, per month, starting price | Unlimited campaign dashboards and expanded Metricool Studio across all brands; the starting price on Starter. |
| Advanced Analytics add-on (Advanced) | $36 per account, per month, starting price | The same add-on priced for Advanced and Custom accounts. |
Compared
Metricool vs alternatives on price
| Tool | 1 person | Team of 10 | Free plan |
|---|---|---|---|
 Metricool | $20/moStarter | $53/moAdvanced | Free |
 Buffer | $5/mo + usageEssentials | $10/mo + usageTeam | Free |
 Later | $18.75/moStarter | $37.50/moGrowth | Free |
 Sprout Social | $79/moEssentials | $790/moEssentials | No |
Cheapest paid plan that covers the team, per month before tax, at the yearly rate where one is published. Each tool's prices were checked against its own pricing page, most recently on October 5, 2026.
Change log
Metricool price history
No price changes recorded since we started tracking Metricool's pricing on October 5, 2026. We re-check it at least every 90 days and log every change here.
FAQs
Metricool pricing questions
Is Metricool free?
Yes. The free plan costs nothing. Limits: One brand with one profile per network, one user, 20 posts a month in the planner and 30 days of analytics. LinkedIn, X, PDF and PPT reports, SmartLinks and the Canva and Google Drive integrations aren't included.
How much does Metricool cost per month?
Metricool's cheapest paid plan is Starter at $20 a month billed annually ($25 month to month). There's a free plan. A team of 10 pays $53 a month on Advanced, billed annually. Custom is priced on request.
Is Metricool cheaper if you pay annually?
Yes. Starter drops from $25 to $20 a month (20% less); Advanced drops from $67 to $53 a month (21% less) when billed annually.
How much does Metricool cost for a team?
On the cheapest paid plan that fits, $53 a month for 5 people on Advanced, or $53 a month for 25 people on Advanced, billed annually.
How we check these prices
An editor compares every plan with Metricool S.L.'s own pricing page and help centre, records the monthly and yearly rates exactly as published, and leaves out any figure the vendor doesn't state. Team totals are arithmetic on those rates. We re-check at least every 90 days and log any change above. Responsible editor: Lokesh Kapoor. Our methodology · Metricool pros and cons
See Metricool's current plans
You can start on the free plan and upgrade later.
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