Later pricing
Later's cheapest paid plan is Starter at $18.75 a month billed annually ($25 month to month). There's a free plan. A team of 10 pays $37.50 a month on Growth, billed annually.
Every plan below was checked against Later (Latergramme Media)'s own pricing page on October 5, 2026. Prices are in USD, before tax.
help.later.com › Choose a Later Social Planlater.com/pricing
Plans
Later plans and prices
Both billing rates, the yearly saving, and who each plan can be bought for.
| Plan | Paying monthly | Paying yearly (per month) | Yearly saving | Seats | Unit |
|---|---|---|---|---|---|
| Free One user and one social set, with 12 scheduled posts per profile a month (drafts count). The calendar shows two weeks back and ahead, there are no AI credits, and Instagram, Facebook and TikTok analytics aren't included. | Free | Free | — | 1 person | free, 1 social set |
| Starter A flat plan price, not per profile: it covers one social set (one profile per supported platform) and one user. $25 a month, or $18.75 a month when billed yearly ($225 billed once a year); extra social sets and users aren't offered on Starter. | $25/mo | $18.75/mo | 25% | 1 person | per month, 1 social set included |
| Growth A flat plan price that covers two social sets and two users. $50 a month, or $37.50 a month when billed yearly ($450 billed once a year); extra social sets and users are add-ons. | $50/mo | $37.50/mo | 25% | Any | per month, 2 social sets included |
| Scale A flat plan price that covers six social sets and four users. $110 a month, or $82.50 a month when billed yearly ($990 billed once a year); extra social sets and users are add-ons. | $110/mo | $82.50/mo | 25% | Any | per month, 6 social sets included |
Real cost
What Later costs for your team
Monthly totals at four team sizes, with seat minimums and bundles applied.
| Plan | 1 person | 5 people | 10 people | 25 people |
|---|---|---|---|---|
| Freeindividual | Free | — | — | — |
| Starterindividual | $18.75/mo | — | — | — |
| Growth | $37.50/mo | $37.50/mo | $37.50/mo | $37.50/mo |
| Scale | $82.50/mo | $82.50/mo | $82.50/mo | $82.50/mo |
Monthly totals before tax, using the yearly-billing rate where Later publishes one and the monthly rate otherwise. Highlighted: the cheapest paid plan for that team size. A dash means the plan can't be bought for that many people.
Upgrading
What each Later tier adds, and what it costs
Growth
$37.50/mo
Includes: 2 social sets (16 profiles), 2 users · 180 posts per profile per month · Collaboration and approvals · Social inbox for DMs and comments
Scale
$82.50/mo
+$45 a month over Growth
Includes: 6 social sets (48 profiles), 4 users · Unlimited posts per profile · Custom analytics and Meta Ads analytics · Competitive benchmarking and brand mentions
Extras
Add-ons and usage charges
What can be added to a Later bill on top of the plan price.
| Add-on | Price | What it covers |
|---|---|---|
| Extra social set | $11.25 per social set, per month | One more profile for each supported platform, on top of the sets a plan includes; Growth and Scale only. |
| Extra user | $3.75 per user, per month | Users beyond the 2 on Growth or 4 on Scale; Starter is limited to 1 user. |
| Extra AI credits | $3.75 per 100 credits, per month | On top of 50 credits a month on Growth and 100 on Scale; one credit makes one caption or three post ideas. |
Compared
Later vs alternatives on price
| Tool | 1 person | Team of 10 | Free plan |
|---|---|---|---|
 Later | $18.75/moStarter | $37.50/moGrowth | Free |
 Buffer | $5/mo + usageEssentials | $10/mo + usageTeam | Free |
 Metricool | $20/moStarter | $53/moAdvanced | Free |
 Hootsuite | $99/moStandard | $990/moStandard | No |
Cheapest paid plan that covers the team, per month before tax, at the yearly rate where one is published. Each tool's prices were checked against its own pricing page, most recently on October 5, 2026.
Change log
Later price history
No price changes recorded since we started tracking Later's pricing on October 5, 2026. We re-check it at least every 90 days and log every change here.
FAQs
Later pricing questions
Is Later free?
Yes. The free plan costs nothing. Limits: One user and one social set, with 12 scheduled posts per profile a month (drafts count). The calendar shows two weeks back and ahead, there are no AI credits, and Instagram, Facebook and TikTok analytics aren't included.
How much does Later cost per month?
Later's cheapest paid plan is Starter at $18.75 a month billed annually ($25 month to month). There's a free plan. A team of 10 pays $37.50 a month on Growth, billed annually.
Is Later cheaper if you pay annually?
Yes. Starter drops from $25 to $18.75 a month (25% less); Growth drops from $50 to $37.50 a month (25% less); Scale drops from $110 to $82.50 a month (25% less) when billed annually.
How much does Later cost for a team?
On the cheapest paid plan that fits, $37.50 a month for 5 people on Growth, or $37.50 a month for 25 people on Growth, billed annually.
Does Later have a free trial?
Yes, a 14-day free trial of the paid features, on top of the free plan.
How we check these prices
An editor compares every plan with Later (Latergramme Media)'s own pricing page and help centre, records the monthly and yearly rates exactly as published, and leaves out any figure the vendor doesn't state. Team totals are arithmetic on those rates. We re-check at least every 90 days and log any change above. Responsible editor: Lokesh Kapoor. Our methodology · Later pros and cons
See Later's current plans
There's a 14-day free trial if you want to test it first.
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