3 tools that do the same job as Metricool, compared on checked pricing and features. Metricool's cheapest paid plan is $20 a month for one person, and two of the alternatives cost less. Two of the three have a free plan.
Prices checked against each vendor's own pricing page; Metricool's on October 5, 2026.
Cheapest paid plan that covers the team, per month before tax, at the yearly rate where one is published. Each tool's prices were checked against its own pricing page, most recently on October 5, 2026.
1. Buffer
Best for small businesses and solo marketers publishing to a handful of social accounts
Buffer is a social media scheduler with analytics and a comment inbox, suited to small businesses and creators who post to a few accounts. Paid plans charge per connected channel, starting at $6 a channel each month or $5 billed yearly, and Team allows unlimited users.
One person
$5/mo
Essentials · Metricool: $20/mo
Team of 10
$10/mo
Team · Metricool: $53/mo
Free plan
Free
Choose Buffer if…
You want it cheaper for one person: $5/mo on Essentials, against $20/mo for Metricool.
You want it cheaper for a team of 10: $10/mo on Team, against $53/mo for Metricool.
Stay with Metricool if…
You rely on what Buffer lacks: social listening, competitor benchmarking and paid & organic together.
Later is a social media scheduler built around a visual Instagram planner and a Link in Bio page, for brands and creators that lead with Instagram and TikTok. Plans are flat monthly prices for set numbers of users and social sets, with post limits per profile.
One person
$18.75/mo
Starter · Metricool: $20/mo
Team of 10
$37.50/mo
Growth · Metricool: $53/mo
Free plan
Free
Choose Later if…
You want it cheaper for one person: $18.75/mo on Starter, against $20/mo for Metricool.
You want it cheaper for a team of 10: $37.50/mo on Growth, against $53/mo for Metricool.
Stay with Metricool if…
You rely on what Later lacks: saved replies & automation.
Sprout Social is a social media management platform for in-house teams, combining publishing, a shared Smart Inbox, review management and reporting. Every plan is priced per seat, from $79 a seat a month billed yearly, or $99 month to month, on Essentials.
One person
$79/mo
Essentials · Metricool: $20/mo
Team of 10
$790/mo
Essentials · Metricool: $53/mo
Free plan
No
Stay with Metricool if…
Price matters for one person: Metricool is $20/mo, Sprout Social $79/mo.
Price matters for a team of 10: Metricool is $53/mo, Sprout Social $790/mo.
You need a free plan: Metricool has one; Sprout Social doesn't.
