Sprout Social vs Metricool
Sprout Social vs Metricool compared side by side on price, plans and features. Cheapest paid option for one person: Metricool $20/mo on Starter, against Sprout Social $79/mo on Essentials. Cheapest paid option for a team of 10: Metricool $53/mo on Advanced, against Sprout Social $790/mo on Essentials.
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Our verdict
The deciding difference is how each one charges and how far its inbox goes. Sprout Social bills per seat: Standard, the first plan with the Smart Inbox, costs $199 per seat a month billed yearly, or $249 month to month, for five social profiles, and Professional, at $299 or $399, removes the profile cap and adds approvals and competitor reports. Metricool bills by brand: Starter covers up to five brands for $25 a month, or $20 billed yearly, for one user, and Advanced adds unlimited team members and post approval for $67 a month, or $53 billed yearly, across 15 brands. Sprout's inbox assigns messages to teammates as cases and sits beside review management for Google, Yelp and Tripadvisor. Metricool's inbox replies to messages, comments and Google reviews, but can't hide comments or send alerts for new messages. Choose Sprout Social for a staffed customer care queue; choose Metricool for reporting on several brands without per-seat costs.
The numbers
At a glance
How Sprout Social and Metricool stack up on price and plans. The highlighted cell wins the row; costs are monthly, at the yearly rate where one is published.
| Metric |  Sprout Social |  Metricool |
|---|---|---|
| Cheapest for 1 person | $79/moEssentials | $20/moStarter |
| Cheapest for 10 people | $790/moEssentials | $53/moAdvanced |
| Free plan | No | Yes |
| Free trial | Yes (30 days) | No |
| Best for | Best for in-house social teams that handle customer messages and reviews as a shared queue | Best for freelancers and small agencies reporting on organic and paid social for several brands |
Pricing
Pricing compared
Per month, at the yearly rate where one is published. Checked against both vendors' pricing pages (Sprout Social Oct 5, 2026, Metricool Oct 5, 2026).
Sprout Social
From $79/mo
- Essentialsper seat, per month$79/mo
- Standardper seat, per month$199/mo
- Professionalper seat, per month$299/mo
- Advancedper seat, per month$399/mo
- Enterprisecustom pricingCustom
Metricool
From $20/mo
- Freefree, 1 brandFree
- Starterper month, up to 5 brands$20/mo
- Advancedper month, up to 15 brands$53/mo
- Customcustom pricingCustom
| Team size | Sprout Social | Metricool |
|---|---|---|
| 1 person | $79/moEssentials | $20/moStarter |
| 5 people | $395/moEssentials | $53/moAdvanced |
| 10 people | $790/moEssentials | $53/moAdvanced |
| 25 people | $1,975/moEssentials | $53/moAdvanced |
Feature by feature
Sprout Social vs Metricool features
Every feature either tool lists, grouped by area. A check means it's included.
Publishing7 features
| Feature | Sprout Social | Metricool |
|---|---|---|
| Approval workflows | Included | Included |
| Bulk scheduling | Included | Included |
| Instagram first comment | Included | Included |
| Link-in-bio page | Included | Included |
| Multi-network scheduling | Included | Included |
| Reels & TikTok publishing | Included | Included |
| Visual content calendar | Included | Included |
Engagement3 features
| Feature | Sprout Social | Metricool |
|---|---|---|
| Saved replies & automation | Included | Included |
| Social listening | Included | Included |
| Unified inbox | Included | Included |
Measurement4 features
| Feature | Sprout Social | Metricool |
|---|---|---|
| Competitor benchmarking | Included | Included |
| Cross-network analytics | Included | Included |
| Paid & organic together | Included | Included |
| Scheduled client reports | Included | Included |
Bottom line
Which should you choose?
Choose Sprout Social if…
Best for in-house social teams that handle customer messages and reviews as a shared queue
Sprout Social pros and consChoose Metricool if…
Best for freelancers and small agencies reporting on organic and paid social for several brands
Metricool pros and consKeep exploring
Related comparisons & guides
Try Sprout Social
Social media management with a shared Smart Inbox, priced per seat
Try Metricool
Social media scheduling, analytics and ad reporting, priced by brand