Social Media Management
Agencies need client reporting, a separate space for each client and an approval step, at a price that doesn't jump with each new client. Metricool charges by brand count, Buffer by channel with unlimited users on Team, and Sprout Social per seat.
Best for freelancers and small agencies reporting on organic and paid social for several brands
Metricool is a social media planner with analytics, competitor tracking, ad reporting and an inbox, suited to freelancers and agencies handling several brands. Plans are priced by how many brands you manage, from $25 a month, or $20 billed yearly, for up to five.
Free plan
paid from $20/mo
Best for small businesses and solo marketers publishing to a handful of social accounts
Buffer is a social media scheduler with analytics and a comment inbox, suited to small businesses and creators who post to a few accounts. Paid plans charge per connected channel, starting at $6 a channel each month or $5 billed yearly, and Team allows unlimited users.
Free plan
paid from $5/mo
Best for in-house social teams that handle customer messages and reviews as a shared queue
Sprout Social is a social media management platform for in-house teams, combining publishing, a shared Smart Inbox, review management and reporting. Every plan is priced per seat, from $79 a seat a month billed yearly, or $99 month to month, on Essentials.
$79/mo
30-day free trial
Keep browsing
Social Media Management by the numbers
$20/mo
Median starting price
67%
Offer a free trial
67%
Have a free plan
3
Products tracked
Computed from the published pricing of the 3 Social Media Management products in this list. Pricing last checked against vendor pages October 5, 2026.
Write a review and help the next team choose. Every review is read by a moderator before it's published, and we never pay for reviews.
Write a review