ActiveCampaign reviews

4.3(3)

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Showing 1–3 of 3 reviews

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Sofia R.Validated Reviewer

Head of Sales · SaaS · 11–50 employees

4.5

June 7, 2026

“The automation builder is the reason to buy it”

Used daily for 1–2 years

Conditional branches, goal jumps and scoring that writes back to deal records — we built a nurture sequence that would have needed a marketing automation platform costing five times as much. It took two weeks to learn properly and has paid off since.

Pros

Branching automation, lead scoring, CRM included rather than sold separately.

Cons

Steep learning curve. Interface shows its age in places.

Problems it solves

Sales stopped chasing cold leads — scoring surfaces the warm ones automatically.

Amara O.Validated Reviewer

Marketing Director · E-commerce · 51–200 employees

4.0

March 31, 2026

“Powerful but not for a one-person marketing team”

Used weekly for 1–2 years

I spent a fortnight getting comfortable and I do this professionally. A generalist wearing four hats would struggle. Once configured it runs quietly, which is the payoff.

Pros

Depth you cannot get elsewhere at this price. Migration help was included and useful.

Cons

Genuinely hard to learn. Plan restructuring makes it hard to compare year on year.

Oliver H.

Agency Owner · Marketing agency · 1–10 employees

4.5

January 26, 2026

“Our default for B2B clients”

Used daily for 2+ years

For anyone whose email leads to a sales conversation rather than a checkout, this is what we install. The CRM and scoring mean marketing and sales share one view without buying a second system.

Pros

Best fit for B2B funnels. Strong Salesforce integration on Pro.

Cons

Not the right tool for ecommerce — we use Klaviyo for those clients.