Sofia R.Validated Reviewer
Head of Sales · SaaS · 11–50 employees
4.5
June 7, 2026
“The automation builder is the reason to buy it”
Used daily for 1–2 years
Conditional branches, goal jumps and scoring that writes back to deal records — we built a nurture sequence that would have needed a marketing automation platform costing five times as much. It took two weeks to learn properly and has paid off since.
Pros
Branching automation, lead scoring, CRM included rather than sold separately.
Cons
Steep learning curve. Interface shows its age in places.
Problems it solves
Sales stopped chasing cold leads — scoring surfaces the warm ones automatically.