Top 3 Klaviyo Alternatives in 2026

Best for first-time senders who want the shortest path to a good-looking campaign

Mailchimp is the most widely known platform in the category and still the easiest first send. Under Intuit it has gained polish and price increases in equal measure, and serious ecommerce or automation work now has better-fitting alternatives.

• Drag-and-drop email builder
• A/B testing
• Send-time optimization
• SMS marketing

Best for B2B and service businesses that need real automation and lead scoring

ActiveCampaign has the deepest automation builder available to small businesses, with conditional branching, lead scoring and a built-in CRM. It is the strongest fit for B2B and service businesses whose email leads to a sales conversation.

• Drag-and-drop email builder
• A/B testing
• Send-time optimization
• SMS marketing

Best for large lists mailed occasionally, where send-based pricing wins

Brevo (formerly Sendinblue) prices by email volume rather than contact count, which makes it dramatically cheaper for large lists mailed occasionally. Feature depth is mid-tier, but the value equation is the strongest in the category for the right sending pattern.

• Drag-and-drop email builder
• A/B testing
• SMS marketing
• Landing pages & forms