Semrush pricing (2026)
Semrush's paid plans start at $117.33/month — above the $39 median of the 5 SEO Tools tools we track. A free plan is available, and you can test it on a 7-day free trial.
Pricing verified Aug 25, 2026Page updated Aug 25, 2026
Plans
Every plan, side by side
Free
$0
Free forever
- 10 requests per day
- One project
- 10 tracked keywords
- Limited site audit
- Enough to evaluate, not to work
Pro
$117.33/mo
per month (billed annually)
or $139.95/mo billed monthly
- 5 projects
- 500 tracked keywords
- 10,000 results per report
- Full site audit and position tracking
- Competitor ad research
- One user seat
Most popularVisit website
Guru
$208.33/mo
per month (billed annually)
or $249.95/mo billed monthly
Everything in Pro, plus:
- 15 projects
- 1,500 tracked keywords
- Content Marketing Toolkit
- Historical data
- Looker Studio integration
Business
$416.66/mo
per month (billed annually)
or $499.95/mo billed monthly
Everything in Guru, plus:
- 40 projects
- 5,000 tracked keywords
- API access
- Share of voice reporting
- Extended limits across all tools
Enterprise
Custom
Tailored pricing for larger teams
- Custom limits and projects
- SSO and advanced permissions
- Dedicated account management
- Custom onboarding and training
- Enterprise SLA
At a glance
Plan comparison
Monthly vs annual pricing and the headline limits of each tier.
| Plan | Monthly | Annual (per mo) | Unit | Key inclusions |
|---|---|---|---|---|
| Free | Free | $0/mo | limited daily lookups | 10 requests per day · One project |
| Pro | $139.95/mo | $117.33/mo | per month (billed annually) | 5 projects · 500 tracked keywords |
| Guru | $249.95/mo | $208.33/mo | per month (billed annually) | 15 projects · 1,500 tracked keywords |
| Business | $499.95/mo | $416.66/mo | per month (billed annually) | 40 projects · 5,000 tracked keywords |
| Enterprise | Contact sales | — | custom pricing | Custom limits and projects · SSO and advanced permissions |
Pricing verified Aug 25, 2026Sources:FreeProGuruBusinessEnterprise
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