Semrush pricing
Semrush's cheapest paid plan is SEO at $117.33 a month billed annually ($139 month to month), with 1 user included and $45 per extra user. There's a free plan. A team of 10 pays $522.33 a month on SEO, billed annually. Enterprise is priced on request.
Every plan below was checked against Semrush Holdings, Inc.'s own pricing page on October 4, 2026. Prices are in USD, before tax.
Plans
Semrush plans and prices
Both billing rates, the yearly saving, and who each plan can be bought for.
| Plan | Paying monthly | Paying yearly (per month) | Yearly saving | Seats | Unit |
|---|---|---|---|---|---|
| Free No credit card required. One demo project and 10 reports a day across all tools combined. | Free | Free | — | Any | free |
| SEO Billed $117.33 a month when paid yearly (about $1,408 upfront for the year) or $139 month to month. One user is included; added users start at $45 a month. No set AI prompt quota; that starts on Starter. | $139/mo | $117.33/mo | 16% | Any | per month, 1 user included |
| Starter Billed $165.17 a month when paid yearly (about $1,982 upfront) or $199 month to month. Added users cost $45 a month each. SEO and AI Visibility share one subscription. | $199/mo | $165.17/mo | 17% | Any | per month, 1 user included |
| Pro+ Billed $248.17 a month when paid yearly (about $2,978 upfront) or $299 month to month. Added users cost $80 a month each. | $299/mo | $248.17/mo | 17% | Any | per month, 1 user included |
| Advanced Billed $455.67 a month when paid yearly (about $5,468 upfront) or $549 month to month. Added users cost $100 a month each. | $549/mo | $455.67/mo | 17% | Any | per month, 1 user included |
| Enterprise Custom pricing set through a demo request; limits are negotiated. | Custom | Custom | — | Any | custom pricing |
Real cost
What Semrush costs for your team
Monthly totals at four team sizes, with seat minimums and bundles applied.
| Plan | 1 person | 5 people | 10 people | 25 people |
|---|---|---|---|---|
| Free | Free | Free | Free | Free |
| SEO | $117.33/mo | $297.33/mo | $522.33/mo | $1,197.33/mo |
| Starter | $165.17/mo | $345.17/mo | $570.17/mo | $1,245.17/mo |
| Pro+ | $248.17/mo | $568.17/mo | $968.17/mo | $2,168.17/mo |
| Advanced | $455.67/mo | $855.67/mo | $1,355.67/mo | $2,855.67/mo |
| Enterprise | Custom | Custom | Custom | Custom |
Monthly totals before tax, using the yearly-billing rate where Semrush publishes one and the monthly rate otherwise. Highlighted: the cheapest paid plan for that team size. A dash means the plan can't be bought for that many people.
Upgrading
What each Semrush tier adds, and what it costs
SEO
$117.33/mo + $45 per extra user
Includes: 5 websites to monitor · 500 keywords tracked daily · Basic keyword research, competitor analysis · Position Tracking and Site Audit
Starter
$165.17/mo + $45 per extra user
+$47.84 a month over SEO
Includes: 5 websites, 500 keywords tracked daily · Keyword research and optimization tools · 50 AI prompts tracked daily · 1 domain for AI brand performance
Pro+
$248.17/mo + $80 per extra user
+$83 a month and +$35 per extra user over Starter
Includes: 15 websites, 1,500 keywords tracked daily · Historical SEO data · Content optimization tools · Keyword cannibalization analysis
Advanced
$455.67/mo + $100 per extra user
+$207.50 a month and +$20 per extra user over Pro+
Includes: 40 websites, 5,000 keywords tracked daily · SEO share of voice · API data integration · 200 AI prompts tracked daily
Extras
Add-ons and usage charges
What can be added to a Semrush bill on top of the plan price.
| Add-on | Price | What it covers |
|---|---|---|
| Additional user (SEO, Starter) | $45 per user, per month | Extra seat on a plan that includes the SEO Toolkit; the pricing page says 'Starting at $45 /mo'. |
| Additional user (Pro+) | $80 per user, per month | Extra seat on Pro+. |
| Additional user (Advanced) | $100 per user, per month | Extra seat on Advanced. |
| Pro Report | $20 per report, per month | Reports with white-labeling, branding and 20+ external integrations. |
| Base Report | $10 per report, per month | Scheduled PDF reports with Semrush, Google Analytics and Search Console data. |
Compared
Semrush vs alternatives on price
| Tool | 1 person | Team of 10 | Free plan |
|---|---|---|---|
 Semrush | $117.33/moSEO | $522.33/moSEO | Free |
 Ahrefs | $29/moStarter | $1,094.17/moAdvanced | Ahrefs Free |
 Moz Pro | $49/moStarter | $490/moStarter | Free tools |
 Surfer SEO | $49/moDiscovery | $299/moPeace of Mind | No |
Cheapest paid plan that covers the team, per month before tax, at the yearly rate where one is published. Each tool's prices were checked against its own pricing page, most recently on October 4, 2026.
Change log
Semrush price history
No price changes recorded since we started tracking Semrush's pricing on October 4, 2026. We re-check it at least every 90 days and log every change here.
FAQs
Semrush pricing questions
Is Semrush free?
Yes. The free plan costs nothing. Limits: No credit card required. One demo project and 10 reports a day across all tools combined.
How much does Semrush cost per month?
Semrush's cheapest paid plan is SEO at $117.33 a month billed annually ($139 month to month), with 1 user included and $45 per extra user. There's a free plan. A team of 10 pays $522.33 a month on SEO, billed annually. Enterprise is priced on request.
Is Semrush cheaper if you pay annually?
Yes. SEO drops from $139 to $117.33 a month (16% less); Starter drops from $199 to $165.17 a month (17% less); Pro+ drops from $299 to $248.17 a month (17% less); Advanced drops from $549 to $455.67 a month (17% less) when billed annually.
How much does Semrush cost for a team?
On the cheapest paid plan that fits, $297.33 a month for 5 people on SEO, or $1,197.33 a month for 25 people on SEO, billed annually.
Does Semrush have a free trial?
Yes, a 7-day free trial of the paid features, on top of the free plan.
How we check these prices
An editor compares every plan with Semrush Holdings, Inc.'s own pricing page and help centre, records the monthly and yearly rates exactly as published, and leaves out any figure the vendor doesn't state. Team totals are arithmetic on those rates. We re-check at least every 90 days and log any change above. Responsible editor: Lokesh Kapoor. Our methodology · Semrush pros and cons
See Semrush's current plans
There's a 7-day free trial if you want to test it first.
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