Moz Pro pricing
Moz Pro's cheapest paid plan is Starter at $49 a month, with 1 user included and $49 per extra user. There's a free plan (Free tools). A team of 10 pays $490 a month on Starter. Enterprise is priced on request.
Every plan below was checked against Moz (Ziff Davis)'s own pricing page on October 4, 2026. Prices are in USD, before tax.
Plans
Moz Pro plans and prices
Both billing rates, the yearly saving, and who each plan can be bought for.
| Plan | Paying monthly | Paying yearly (per month) | Yearly saving | Seats | Unit |
|---|---|---|---|---|---|
| Free tools A free Moz Community account gives 10 Link Explorer queries a month and limited access to Keyword Explorer and MozBar. Campaigns, rank tracking and site crawls need a Moz Pro plan. | Free | Free | — | Any | free |
| Starter Entry-level plan for one website; the pricing page shows only a monthly price. No on-demand crawls, site re-crawls, rank checker, link tracking lists or AI Content Briefs. | $49/mo | — | — | Any | per month, 1 user seat |
| Standard Keyword rankings update weekly. Yearly billing is $950 for the first year, shown as $79 a month. Extra user seats cost $49 a month each; extra campaigns, keywords and crawl pages are paid add-ons. | $99/mo | $79/mo | 20% | Any | per month, 1 user seat included |
| Medium Yearly billing is $1,719 for the first year, shown as $143 a month. Extra user seats cost $49 a month each; campaigns, keywords and crawl pages can be added as paid add-ons. The free trial is only offered on Medium, billed monthly. | $179/mo | $143/mo | 20% | Any | per month, 2 user seats included |
| Large Yearly billing is $2,868 for the first year, shown as $239 a month. Extra user seats cost $49 a month each; campaigns, keywords and crawl pages can be added as paid add-ons. | $299/mo | $239/mo | 20% | Any | per month, 3 user seats included |
| Enterprise The pricing page links to a contact form (Ask about Moz Enterprise) and lists no price or limits. | Custom | Custom | — | Any | custom pricing |
Real cost
What Moz Pro costs for your team
Monthly totals at four team sizes, with seat minimums and bundles applied.
| Plan | 1 person | 5 people | 10 people | 25 people |
|---|---|---|---|---|
| Free tools | Free | Free | Free | Free |
| Starter | $49/mo | $245/mo | $490/mo | $1,225/mo |
| Standard | $79/mo | $275/mo | $520/mo | $1,255/mo |
| Medium | $143/mo | $290/mo | $535/mo | $1,270/mo |
| Large | $239/mo | $337/mo | $582/mo | $1,317/mo |
| Enterprise | Custom | Custom | Custom | Custom |
Monthly totals before tax, using the yearly-billing rate where Moz Pro publishes one and the monthly rate otherwise. Highlighted: the cheapest paid plan for that team size. A dash means the plan can't be bought for that many people.
Upgrading
What each Moz Pro tier adds, and what it costs
Starter
$49/mo + $49 per extra user
Includes: 1 campaign (1 tracked site) · 50 tracked keywords · 5,000 pages crawled per week · 75 Keyword Explorer queries a month
Standard
$79/mo + $49 per extra user
+$30 a month over Starter
Includes: 3 campaigns and 300 tracked keywords · 100,000 pages crawled per week · 150 Keyword Explorer queries a month · 2 AI Content Briefs a month
Medium
$143/mo + $49 per extra user
+$64 a month over Standard
Includes: 10 campaigns and 1,500 tracked keywords · 500,000 pages crawled per week · 5,000 Keyword Explorer queries a month · 10 AI Content Briefs a month
Large
$239/mo + $49 per extra user
+$96 a month over Medium
Includes: 25 campaigns and 3,000 tracked keywords · 1,250,000 pages crawled per week · 15,000 Keyword Explorer queries a month · 50 AI Content Briefs a month
Extras
Add-ons and usage charges
What can be added to a Moz Pro bill on top of the plan price.
| Add-on | Price | What it covers |
|---|---|---|
| Extra user seat | $49 per seat, per month | Added in Account & Billing on any plan level. |
| Extra campaign | $10 per campaign, per month | One more campaign: a tracked site plus 3 competitors. |
| Extra tracked keywords | $20 per 200 keywords, per month | Adds 200 keywords to rank tracking. |
| Extra pages crawled | $15 per 50,000 pages a week, per month | Raises the weekly Site Crawl page limit by 50,000. |
| Extra AI Visibility prompts | $50 per 100 prompts, per month | Adds 100 tracked prompts to AI Visibility. |
Compared
Moz Pro vs alternatives on price
| Tool | 1 person | Team of 10 | Free plan |
|---|---|---|---|
 Moz Pro | $49/moStarter | $490/moStarter | Free tools |
 Ahrefs | $29/moStarter | $1,094.17/moAdvanced | Ahrefs Free |
 Semrush | $117.33/moSEO | $522.33/moSEO | Free |
 Surfer SEO | $49/moDiscovery | $299/moPeace of Mind | No |
Cheapest paid plan that covers the team, per month before tax, at the yearly rate where one is published. Each tool's prices were checked against its own pricing page, most recently on October 4, 2026.
Change log
Moz Pro price history
No price changes recorded since we started tracking Moz Pro's pricing on October 4, 2026. We re-check it at least every 90 days and log every change here.
FAQs
Moz Pro pricing questions
Is Moz Pro free?
Yes. The Free tools plan costs nothing. Limits: A free Moz Community account gives 10 Link Explorer queries a month and limited access to Keyword Explorer and MozBar. Campaigns, rank tracking and site crawls need a Moz Pro plan.
How much does Moz Pro cost per month?
Moz Pro's cheapest paid plan is Starter at $49 a month, with 1 user included and $49 per extra user. There's a free plan (Free tools). A team of 10 pays $490 a month on Starter. Enterprise is priced on request.
Is Moz Pro cheaper if you pay annually?
Yes. Standard drops from $99 to $79 a month (20% less); Medium drops from $179 to $143 a month (20% less); Large drops from $299 to $239 a month (20% less) when billed annually.
How much does Moz Pro cost for a team?
On the cheapest paid plan that fits, $245 a month for 5 people on Starter, or $1,225 a month for 25 people on Starter.
Does Moz Pro have a free trial?
Yes, a free trial of the paid features, on top of the free plan.
How we check these prices
An editor compares every plan with Moz (Ziff Davis)'s own pricing page and help centre, records the monthly and yearly rates exactly as published, and leaves out any figure the vendor doesn't state. Team totals are arithmetic on those rates. We re-check at least every 90 days and log any change above. Responsible editor: Lokesh Kapoor. Our methodology · Moz Pro pros and cons
See Moz Pro's current plans
There's a free trial if you want to test it first.
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