3 tools that do the same job as Moz Pro, compared on checked pricing and features. Moz Pro's cheapest paid plan is $49 a month for one person, and one of the alternatives costs less. Two of the three have a free plan.
Prices checked against each vendor's own pricing page; Moz Pro's on October 4, 2026.
Cheapest paid plan that covers the team, per month before tax, at the yearly rate where one is published. Each tool's prices were checked against its own pricing page, most recently on October 4, 2026.
1. Ahrefs
Best for SEO teams and agencies that research competitors' backlinks and keywords
Ahrefs is an SEO platform for marketers and agencies that research backlinks, keywords and competitors on any website. Starter and Lite charge a credit for each report opened or filter applied, while Standard and higher give every user unlimited credits.
One person
$29/mo
Starter · Moz Pro: $49/mo
Team of 10
$1,094.17/mo
Advanced · Moz Pro: $490/mo
Free plan
Ahrefs Free
Choose Ahrefs if…
You want it cheaper for one person: $29/mo on Starter, against $49/mo for Moz Pro.
You need what Moz Pro lacks: paid search & ad data, javaScript rendering and log file analysis.
Stay with Moz Pro if…
Price matters for a team of 10: Moz Pro is $490/mo, Ahrefs $1,094.17/mo.
You rely on what Ahrefs lacks: white-label reporting.
Semrush is an online marketing platform for in-house teams and agencies, combining keyword, competitor and backlink research with daily rank tracking and site audits. Each plan includes one user, and extra users cost $45 to $100 a month.
One person
$117.33/mo
SEO · Moz Pro: $49/mo
Team of 10
$522.33/mo
SEO · Moz Pro: $490/mo
Free plan
Free
Choose Semrush if…
You need what Moz Pro lacks: paid search & ad data, javaScript rendering and log file analysis.
Stay with Moz Pro if…
Price matters for one person: Moz Pro is $49/mo, Semrush $117.33/mo.
Price matters for a team of 10: Moz Pro is $490/mo, Semrush $522.33/mo.
Surfer is a content optimization platform for teams that publish articles regularly, scoring drafts against top-ranking pages as they're written. Plans are sized by documents, where each Content Editor counts as one, and Keyword Research starts on Standard.
One person
$49/mo
Discovery · Moz Pro: $49/mo
Team of 10
$299/mo
Peace of Mind · Moz Pro: $490/mo
Free plan
No
Choose Surfer SEO if…
You want it cheaper for a team of 10: $299/mo on Peace of Mind, against $490/mo for Moz Pro.
You need what Moz Pro lacks: on-page content editor.
Stay with Moz Pro if…
You need a free plan: Moz Pro has one; Surfer SEO doesn't.
You rely on what Surfer SEO lacks: backlink index & analysis, competitor traffic analysis and automated site audit.
