Pipedrive vs HubSpot CRM
Pipedrive vs HubSpot CRM compared side by side on price, plans and features. Cheapest paid option for one person: HubSpot CRM $7/mo on Sales Hub Starter, against Pipedrive $14/mo on Lite. Cheapest paid option for a team of 10: HubSpot CRM $70/mo on Sales Hub Starter, against Pipedrive $140/mo on Lite.
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Our verdict
The deciding difference is which plan a team needs for sequences and what it costs. Pipedrive puts sequences, email sync and automations on Growth, at $24 per seat a month billed annually or $34 month to month, though Growth allows 5 sequences per company. HubSpot holds sequences, lead scoring and forecasting for Sales Hub Professional, at $90 per seat a month billed annually plus a required one-time $1,500 onboarding fee. HubSpot is cheaper to start: its free tools cover 2 users and 1,000 contacts, and Starter, at $7 a seat a month billed yearly or $10 month to month as a limited-time rate against a $20 list price, includes 500 calling minutes a month for the account. Pipedrive has no free plan or built-in calling, and its Lite plan, at $14 a seat a month billed annually, has no email sync. Choose Pipedrive if a small team wants sequences and email automation without paying for HubSpot Professional. Choose HubSpot for a free or low-cost start with calling, and for marketing or service hubs on the same records later.
The numbers
At a glance
How Pipedrive and HubSpot CRM stack up on price and plans. The highlighted cell wins the row; costs are monthly, at the yearly rate where one is published.
| Metric | ||
|---|---|---|
| Cheapest for 1 person | $14/moLite | $7/moSales Hub Starter |
| Cheapest for 10 people | $140/moLite | $70/moSales Hub Starter |
| Free plan | No | Yes |
| Free trial | Yes (14 days) | Yes (14 days) |
| Best for | Best for small sales teams that run deals through a pipeline and follow up by email | Best for small teams that start on a free CRM and plan to add HubSpot's paid hubs later |
Pricing
Pricing compared
Per month, at the yearly rate where one is published. Checked against both vendors' pricing pages (Pipedrive Oct 4, 2026, HubSpot CRM Oct 4, 2026).
Pipedrive
From $14/mo
- Liteper seat, per month$14/mo
- Growthper seat, per month$24/mo
- Premiumper seat, per month$49/mo
- Ultimateper seat, per month$69/mo
HubSpot CRM
From $7/mo
- Free Toolsfree, up to 2 usersFree
- Sales Hub Starterper seat, per month$7/mo
- Sales Hub Professionalper seat, per month$90/mo
- Sales Hub Enterpriseper seat, per month$150/mo
| Team size | Pipedrive | HubSpot CRM |
|---|---|---|
| 1 person | $14/moLite | $7/moSales Hub Starter |
| 5 people | $70/moLite | $35/moSales Hub Starter |
| 10 people | $140/moLite | $70/moSales Hub Starter |
| 25 people | $350/moLite | $175/moSales Hub Starter |
Feature by feature
Pipedrive vs HubSpot CRM features
Every feature either tool lists, grouped by area. A check means it's included.
Nothing Pipedrive offers alone.
Built-in calling
Pipeline & Deals6 features
| Feature | Pipedrive | HubSpot CRM |
|---|---|---|
| Contact & company management | Included | Included |
| Deal tracking | Included | Included |
| Lead scoring | Included | Included |
| Quotes & proposals | Included | Included |
| Sales forecasting | Included | Included |
| Visual pipeline management | Included | Included |
Automation & AI5 features
| Feature | Pipedrive | HubSpot CRM |
|---|---|---|
| AI assistant | Included | Included |
| Automatic lead routing | Included | Included |
| Data enrichment | Included | Included |
| Email sequences | Included | Included |
| Workflow automation | Included | Included |
Communication5 features
| Feature | Pipedrive | HubSpot CRM |
|---|---|---|
| Built-in calling | Not included | Included |
| Email open & click tracking | Included | Included |
| Meeting scheduler | Included | Included |
| Shared team inbox | Included | Included |
| Two-way email sync | Included | Included |
Reporting & Analytics4 features
| Feature | Pipedrive | HubSpot CRM |
|---|---|---|
| Activity & goal tracking | Included | Included |
| Custom dashboards | Included | Included |
| Custom report builder | Included | Included |
| Revenue analytics | Included | Included |
Platform4 features
| Feature | Pipedrive | HubSpot CRM |
|---|---|---|
| Custom fields & objects | Included | Included |
| Mobile apps | Included | Included |
| Open API & webhooks | Included | Included |
| Roles & permissions | Included | Included |
Bottom line
Which should you choose?
Choose Pipedrive if…
Best for small sales teams that run deals through a pipeline and follow up by email
Pipedrive pros and consChoose HubSpot CRM if…
Best for small teams that start on a free CRM and plan to add HubSpot's paid hubs later
HubSpot CRM pros and consKeep exploring
Related comparisons & guides

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