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Duda

The website platform built for agencies

  • Duda, Inc. · United States
  • Since 2010
  • 8 languages

Key takeaways

from our research

  1. Full white-labelling — clients never see the Duda brand

  2. Granular permissions let clients edit content without breaking layout

  3. Strong performance defaults and built-in personalisation rules

  4. Priced and designed for volume; poor value for a single personal site

Our verdict

Updated Aug 25, 2026Fact-checked Jul 31, 2026

Duda is the only builder here designed around managing many sites rather than one. White-label the whole editor under your own brand, define exactly what a client may edit, duplicate a proven site as a template, and manage the portfolio from one dashboard. For an agency running thirty client sites that is the difference between a business and a chore.

The client handover story is the standout. Permissions are granular enough to let a restaurant owner change opening hours and prices while making it impossible to break the layout — the specific failure mode that generates agency support tickets. Combined with genuinely strong performance defaults and built-in personalisation rules, it is a well-judged product for its buyer.

For everyone else it is a harder sell. Individual pricing starts higher than Squarespace or Wix for a less inspiring template library, and the design flexibility sits below both. Reviewers who bought it for a single personal site are consistently the least enthusiastic; those running client work are among the most loyal in this category.

Our guidance: if you build sites for other people, evaluate Duda seriously — the volume tooling pays for itself quickly. If you are building one site for yourself, buy Squarespace or Wix instead.

Written by Maya Krishnan · Edited by Daniel Ross

Ratings

Loved by 67% of reviewers

First-party reviews, individually moderated before publication.

4.2

3 verified reviews

67% would recommend

Rating breakdown

By dimension

Ease of use3.8
Features4.5
Customer support3.8
Value for money4.5

Likelihood to recommend 7.7/10

Pros & cons

Where Duda shines — and where it doesn't

What users love

  • Client handover controls36
  • Multi-site management32

Where it falls short

  • Template quality27
  • Price for a single site24

Themes generated from 3 verified reviews, updated monthly

Head to head

Duda vs Wix at a glance

Duda logoDuda
Rating
4.2(3)
4.0(3)
Starting price
$19/mo
$17/mo
Free trial
Yes
Yes
Free plan
No
Yes

Alternatives

Top Duda alternatives

The closest fits based on category, feature overlap, and reviewer demand.

Wix logo

Wix

4.0(3)

Best flexibility and app coverage for unusual requirements

Free plan
Squarespace logoEasiest to Use

Squarespace

4.6(4)

Best-looking result for the least effort — ideal for small businesses

From $16/mo
Webflow logoMost Loved

Webflow

4.7(3)

Best for designers who need real control and clean, fast output

Free plan

Videos

Watch Duda in action

Product walkthroughs published on Duda's own YouTube channel — so you see the real interface, not a reenactment.

How to add animated backgrounds to a Duda website

Published by DudaWatch on YouTube

Duda Website Builder Quick Tour | Getting Started

Published by DudaWatch on YouTube

Capabilities

Key features

What Duda does — and doesn't — cover, checked against the category feature vocabulary.

Platform

  • Not included:Code or content exportTake your site elsewhere without rebuilding it from scratch.
  • Included:White-label & client handoverRebrand the editor and hand a restricted version to clients.

Design Control

  • Included:Custom code injectionAdd your own HTML, CSS or JavaScript at page or site level.
  • Not included:Freeform drag-and-dropPlace elements anywhere on the canvas rather than inside a fixed grid.
  • Included:Per-breakpoint controlStyle each screen size independently rather than relying on automatic reflow.
  • Included:Professional templatesA curated library of designed starting points rather than a blank canvas.

Content & Commerce

  • Included:Built-in bloggingNative blog with categories, authors and scheduling.
  • Included:Ecommerce & paymentsSell products or services with checkout, tax and shipping handling.
  • Included:Memberships & gated contentRestrict pages to logged-in or paying members.
  • Included:Multilingual sitesServe translated versions of the same site with correct language tags.
  • Included:Structured CMSCustom content types with fields, so collections render from data rather than duplicated pages.

Search & Performance

  • Included:Clean semantic markupGenerated HTML is semantic and lightweight rather than deeply nested wrappers.
  • Included:Full SEO controlsTitles, meta, canonicals, redirects, structured data and sitemap control.
  • Included:Redirect managementCreate and manage 301 redirects without touching a server.

Pricing

Duda pricing

Duda's paid plans start at $19/month — above the $16 median of the 5 Website Builders tools we track. You can test it on a 14-day free trial.

Value for money 4.5/5

Basic

$19/mo

per month, one site

or $25/mo billed monthly

  • One published site
  • Full editor and templates
  • Free SSL and hosting
  • Site performance optimisation
  • Email support
Visit website
Most popular

Team

$29/mo

per month, four sites

or $39/mo billed monthly

Everything in Basic, plus:

  • Four sites
  • Four team members
  • Client permissions and roles
  • Content collaboration tools
Visit website

Agency

$79/mo

per month, eight sites

or $99/mo billed monthly

Everything in Team, plus:

  • Eight sites, ten team members
  • White-label the editor and emails
  • Custom client dashboard
  • Site templates and duplication
Visit website

White Label

$149/mo

per month, higher volume

or $199/mo billed monthly

Everything in Agency, plus:

  • Custom domain for the editor
  • Full brand removal
  • Priority support
  • API access for site provisioning
Visit website

Pricing fact-checked August 25, 2026 · source: vendor pricing page · see the full breakdown

Ecosystem

Integrates with 5+ tools

Fit check

Will Duda fit your team?

Support

  • Email support
  • Live chat
  • Knowledge base

Training

  • Live online
  • Webinars
  • Documentation
  • Video tutorials

Deployment

  • Web

Typical users

  • Small businesses
  • Mid-size companies
  • Enterprises

Reviews

What real users say

First-party, moderated reviews — never scraped, never paid for.

Ryan O.

Head of Delivery · Marketing agency · 11–50 employees

5.0

July 14, 2026

Cut our client support tickets by two thirds

Used daily for 2+ years

The permissions model is the product. Clients can update text, prices and images and physically cannot move a section or break the grid. That one capability removed most of our inbound "the site looks weird now" emails.

9/10 likely to recommend

Oliver H.

Agency Owner · Marketing agency · 1–10 employees

4.5

May 22, 2026

Right economics at thirty sites

Used daily for 1–2 years

Per-site builders were costing us more than the retainer on smaller clients. Agency pricing changed that maths, and managing everything from one dashboard saved a genuine day a month in admin.

9/10 likely to recommend

Isabella R.

Founder · E-commerce · Self-employed

3.0

April 9, 2026

Wrong tool for one personal site

Used monthly for less than 6 months

Bought it on a recommendation from an agency friend and paid more than Squarespace for a less attractive result. Everything valuable about it is for people managing sites at volume, which is not me.

5/10 likely to recommend

Sources & methodology

Product information sourced from Duda, Inc.'s public content (United States); pricing verified August 25, 2026. Reviews are first-party and moderated. How we test and rate tools

  • Founded 2009
  • 8 languages supported
  • duda.co