Start learning Webflow – Webflow tutorial
Published by WebflowWatch on YouTube
Updated Oct 5, 2026
Website Builders
Webflow
Visual web design tool with CSS-level control, a CMS and hosting
From $15/mo
Webflow at a glance
from our research
Visual builder and host for designers, with a Style panel for every CSS property and a CMS with typed fields
Site plans (domain, hosting, CMS, checkout) and Workspace plans (seats, staging, export) are billed separately
Native memberships ended in January 2026, and code export leaves out the CMS, store and forms
Premium site plan: $39 a month, or $25 a month billed yearly, for 20,000 CMS items and 50 GB of bandwidth
Overview
What is Webflow?
Webflow is a browser-based website builder and host from Webflow, Inc., a San Francisco company that lists 2013 as its founding year. Its Style panel exposes every CSS property of the selected element, so layouts are built with the box model, flexbox and grid of hand-written CSS. Styles set at the desktop breakpoint cascade to tablet and two mobile sizes, where each can be overridden, and wider breakpoints can be added.
Content-heavy pages come from the CMS. A Collection defines fields, such as a blog post's author, category and body; each item gets its own page from one Collection template, and Collection lists show items elsewhere on the site. Items import and export as CSV. Sites publish to a webflow.io staging address and, on a paid Site plan, to a custom domain, hosted on AWS with Cloudflare's CDN. Ecommerce plans add a cart and checkout paid through Stripe or PayPal, and APIs, webhooks, Zapier and Make connect other tools. Webflow runs in a browser on a mouse-and-keyboard computer with a screen at least 1,268 pixels wide.
Billing has two parts, bought and cancelled separately. Site plans pay for a site: its custom domain, hosting, CMS limits and checkout. Workspace plans pay for the team that builds it: seats, staging sites, collaboration and code export. A paid Workspace isn't needed to publish, and every new site starts on the free Starter Site plan, limited to 2 static pages, 50 CMS items and 1,000 visits a month.
Our verdict on Webflow
Updated Oct 5, 2026Pricing checked Oct 5, 2026
Webflow fits designers and front-end developers who want the control of hand-written CSS without writing it, and marketing teams whose sites are mostly structured content. The Premium site plan's CMS holds 20,000 items in 40 collections, and the SEO settings include canonical tags, wildcard 301 redirects, schema markup and custom robots.txt rules. Webflow also says it doesn't train generative AI models on customer data and bars vendors such as OpenAI and Anthropic from doing so.
That control has costs. The interface assumes a working knowledge of CSS layout, and it needs a desktop-sized screen. Native memberships were retired on January 29, 2026, and Webflow now points to Memberstack and Outseta for gated content. Code export, which needs a paid Workspace plan, leaves out the CMS, Ecommerce, forms and site search, so a content-driven site can't leave as working code. Its collections leave as CSV files.
A marketing site with a blog needs the Premium site plan: $39 a month, or $25 a month billed yearly, with 50 GB of bandwidth. Basic, at $25 a month or $15 billed yearly, covers sites without a CMS or store. Teams also pay for the Workspace: the free Starter Workspace includes one full seat, Core costs $19 a month billed yearly and adds code export and custom code, and each extra full seat costs $39 a month billed yearly. Three designers on Core with one Premium site therefore pay $122 a month on yearly billing. A store needs an Ecommerce plan: Standard costs $42 a month, or $29 billed yearly, and adds a 2% Webflow fee to each order total, tax included, on top of Stripe or PayPal fees, while Plus, at $84 or $74, charges no Webflow fee.
Choose Webflow when a designer or developer builds the site and its content is structured, such as articles, case studies or listings that each need a page and SEO settings. A small business owner building alone is better served by Squarespace, whose Core plan costs $29 a month billed yearly, sells online without a Squarespace fee on store sales and needs no CSS. A publisher that wants plugins and a standard WordPress export file should look at WordPress.com, where both come with every paid plan.
Written by Lokesh Kapoor
Pros & cons
Webflow pros and cons
What it does well
- Style overrides at each breakpoint, from wide desktop down to two mobile sizes
- Canonical tags, wildcard 301 redirects, schema markup and custom robots.txt rules
- Webflow says it doesn't train generative AI models on customer data
- Freelancer and Agency Workspaces include free client seats on each site
Where it falls short
- Teams pay for Site plans plus a Workspace, and each extra full seat is $39 a month yearly
- Ecommerce Standard adds a 2% Webflow fee to each order, on top of Stripe or PayPal fees
- Needs a mouse-and-keyboard computer with a screen at least 1,268 pixels wide
Editor's assessment from vendor documentation and published pricing
Pricing
Webflow pricing
Webflow's paid plans start at $15/month, below the $17 median across the 5 tools in our Website Builders ranking. A free plan is available.
Starter
$0
Free plan
- Webflow.io domain
- 2 static pages
- 1 GB bandwidth
- 50 form submissions
- Limited CMS (50 items)
Usage: Free for each site, with no custom domain; Webflow's help center says the Starter site plan allows up to 1,000 monthly visits. Ecommerce can be tested but checkout needs a paid site plan.
Basic
$15/mo
per site, per month
or $25/mo billed monthly
- Custom domain
- 300 static pages
- 10 GB bandwidth
- Unlimited form submissions
- Site and page password protection
Usage: Priced per site and meant for sites without CMS or ecommerce; those need Premium or an Ecommerce plan. A paid Workspace plan isn't needed to publish, since site plans are billed separately from Workspace plans.
Premium
$25/mo
per site, per month, 50 GB bandwidth
or $39/mo billed monthly
- 20,000 CMS items, 40 collections
- 50 GB bandwidth, up to 2.5 TB
- Site search and form file upload
- Code components
- Scheduled CMS publishing
Usage: The price covers 50 GB of bandwidth a month; more is sold in steps from +50 GB at $20 a month billed yearly ($30 monthly) up to 2.5 TB in total. Two consecutive months over the limit triggers an automatic plan upgrade.
Ecommerce Standard
$29/mo
per site, per month
or $42/mo billed monthly
- 500 ecommerce items
- 2% transaction fee
- Custom shopping cart and checkout
- 2,000 CMS items
- 3 staff accounts
Usage: An Ecommerce plan is needed to turn on checkout. Webflow charges a 2% transaction fee on top of Stripe or PayPal processing fees; Plus and Advanced charge 0%.
Ecommerce Plus
$74/mo
per site, per month
or $84/mo billed monthly
- 5,000 ecommerce items
- 0% transaction fee
- Unbranded transaction emails
- Up to 10,000 CMS items
- 10 staff accounts
Usage: No Webflow transaction fee; Stripe or PayPal processing fees still apply. Bandwidth is 100 GB a month.
Ecommerce Advanced
$212/mo
per site, per month
or $235/mo billed monthly
- 15,000 ecommerce items
- 0% transaction fee
- Unbranded transaction emails
- Up to 10,000 CMS items
- 15 staff accounts
Usage: No Webflow transaction fee; Stripe or PayPal processing fees still apply. Bandwidth is 100 GB a month.
Team
$2,500/mo
per month, annual contract
- 1 site with 20,000 CMS items
- 5 full and 5 limited seats
- 2 locales with Webflow Localize
- 100,000 AI credits a year
- 24/7 priority support
Usage: Annual contract only, with no monthly billing, so $2,500 a month comes to $30,000 a year. It includes one site; extra sites are arranged with Webflow's sales team.
Enterprise
Custom
Tailored pricing for larger teams
- Custom CMS, page and bandwidth limits
- Single sign-on and SCIM
- Custom roles and granular permissions
- 99.99% hosting uptime SLA
- Customer success manager with Premium SLA
Usage: Priced by negotiation through Webflow's sales team.
Checked against Webflow, Inc.'s pricing page on October 5, 2026 · see the full breakdown
Capabilities
Webflow features
Checked against the same feature list as every other tool in its category.
Platform
- Included:Code or content exportTake your site elsewhere without rebuilding it from scratch.Paid Workspace plan; no CMS or store
- Not included:White-label & client handoverRebrand the editor and hand a restricted version to clients.Client seats and billing handoff only
Design Control
- Included:Custom code injectionAdd your own HTML, CSS or JavaScript at page or site level.
- Not included:Freeform drag-and-dropPlace elements anywhere on the canvas rather than inside a fixed grid.
- Included:Per-breakpoint controlStyle each screen size independently rather than relying on automatic reflow.
- Included:Professional templatesA curated library of designed starting points rather than a blank canvas.
Content & Commerce
- Included:Built-in bloggingNative blog with categories, authors and scheduling.
- Included:Ecommerce & paymentsSell products or services with checkout, tax and shipping handling.Needs an Ecommerce site plan
- Not included:Memberships & gated contentRestrict pages to logged-in or paying members.
- Included:Multilingual sitesServe translated versions of the same site with correct language tags.Paid Localize add-on; not for Ecommerce
- Included:Structured CMSCustom content types with fields, so collections render from data rather than duplicated pages.
Search & Performance
- Included:Clean semantic markupGenerated HTML is semantic and lightweight rather than deeply nested wrappers.
- Included:Full SEO controlsTitles, meta, canonicals, redirects, structured data and sitemap control.
- Included:Redirect managementCreate and manage 301 redirects without touching a server.
Ecosystem
Webflow integrations
Videos
Watch Webflow in action
Product walkthroughs from Webflow's own YouTube channel.
Alternatives
Top Webflow alternatives
Tools that do the same job, from the same category.
Framer
Best for designers and small marketing teams who build and publish their own marketing sites
Free plan
Squarespace
Best for small businesses and creatives who want a designed site and online store in one plan
From $19/mo
WordPress.com
Best for bloggers and small businesses that want WordPress plugins without managing hosting
Free plan
Fit check
Will Webflow fit your team?
Support
- Email support
- Knowledge base
- Community forum
Training
- Webinars
- Documentation
- Video tutorials
Deployment
- Web
Typical users
- Freelancers
- Small businesses
- Mid-size companies
- Enterprises
FAQs
Webflow FAQs
Written by our editorial team.
Is Webflow free?
Yes, the Starter Site plan is free with no time limit, but it caps a site at 2 static pages, 50 CMS items, 1 GB of bandwidth, 50 form submissions and 1,000 visits a month, on a webflow.io address. A custom domain needs a paid Site plan, starting with Basic at $25 a month or $15 a month billed yearly. A store can be set up on Starter, but it can't take orders until the site has an Ecommerce plan. See Webflow pricing for every plan.
What's the difference between Webflow Site plans and Workspace plans?
Site plans pay for one site: its custom domain, hosting, CMS items, custom code and checkout. Workspace plans pay for the people who build sites: seats, staging sites, collaboration tools and code export. The two are billed and cancelled separately, and a paid Workspace isn't needed to publish. The free Starter Workspace includes one full seat. Core costs $19 a month and Growth $49 a month billed yearly, the Freelancer and Agency plans cost $16 and $35, and each extra full seat costs $39 a month billed yearly.
Does Webflow charge transaction fees?
On Ecommerce Standard, yes: Webflow adds a 2% fee to each order total, tax included, on top of Stripe or PayPal processing fees. Ecommerce Plus and Advanced charge no Webflow fee. Standard costs $42 a month, or $29 a month billed yearly, for 500 ecommerce items; Plus costs $84, or $74, for 5,000; and Advanced costs $235, or $212, for 15,000. Checkout stays off until a site has an Ecommerce plan, and Webflow Localize can't translate a store.
Can you export your site from Webflow?
Yes, with a paid Workspace plan. Code export downloads a ZIP of the site's HTML, CSS, JavaScript and images, and a site hosted elsewhere needs no Webflow plan. The export leaves out CMS content, Ecommerce, localized content, forms, site search and password protection, though CMS collections can be exported separately as CSV files. For how this compares with a WordPress export, see WordPress.com vs Webflow.
Does Webflow use your content to train AI?
No. Webflow says it doesn't use customer data to train generative AI models and bars its vendors, including OpenAI and Anthropic, from doing so. AI features can be switched off for a whole Workspace. Under Webflow's terms, customers keep ownership of their website content, and Webflow states SOC 2 Type II, ISO 27001, ISO 27017 and ISO 27018 certifications.
Sources & methodology
Product details come from Webflow, Inc.'s public website and documentation (United States). Every plan and price was checked against the vendor's pricing page on October 5, 2026. We haven't tested this product hands-on; the verdict is a desk assessment. How we research and rank tools
- Founded 2013
- 1 language supported
- webflow.com
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