Hootsuite

Hootsuite is bought for continuity and coverage more than for delight. It supports every network with genuine depth, includes social advertising management that most rivals omit, and has the compliance posture, SSO and permissions that large organisations require. For a company already standardised on it, the case for staying is reasonable.

Coverage is the honest strength. Streams-based monitoring remains useful for teams watching many keywords and accounts simultaneously, listening is available, and the integration library — Salesforce, Zendesk, Adobe and hundreds more — is the widest here. Enterprise procurement teams also know the vendor, which shortens the buying cycle.

The complaints are consistent and worth weighing. Pricing has moved repeatedly and upward, with users reporting large renewal increases and features migrating to higher tiers. The interface shows its age against Buffer or Sprout, and our reviewers describe the Professional tier's single-user limit as poor value at $99. In our publishing test it also had more failed posts than Buffer or Later.

Our guidance: reasonable to keep if you are already on it and the workflows are embedded. Hard to recommend as a new purchase — Sprout is better at the premium end and Metricool is far better value below it.