Make offers substantially more logic per pound than Zapier: a proper canvas with routers, iterators and error branches, at a fraction of the per-operation cost. The trade is a steeper learning curve and a smaller app library.
Best app coverage and the easiest automation tool to adopt
Zapier is the broadest automation platform by a wide margin and the easiest for non-technical staff to adopt. Its per-task pricing is the most expensive in the category at volume, which is the trade for that coverage.
Pipedream is an integration platform aimed squarely at developers: prebuilt components where convenient, Node, Python, Go or Bash where not. Enormously productive if you code, largely pointless if you do not.