3 tools that do the same job as Surfer SEO, compared on checked pricing and features. Surfer SEO's cheapest paid plan is $49 a month for one person, and one of the alternatives costs less. Two of the three have a free plan.
Prices checked against each vendor's own pricing page; Surfer SEO's on October 4, 2026.
Cheapest paid plan that covers the team, per month before tax, at the yearly rate where one is published. Each tool's prices were checked against its own pricing page, most recently on October 5, 2026.
1. Semrush
Best for marketing teams that want daily rank tracking and competitor research in one login
Semrush is an online marketing platform for in-house teams and agencies, combining keyword, competitor and backlink research with daily rank tracking and site audits. Each plan includes one user, and extra users cost $45 to $100 a month.
One person
$117.33/mo
SEO · Surfer SEO: $49/mo
Team of 10
$522.33/mo
SEO · Surfer SEO: $299/mo
Free plan
Free
Choose Semrush if…
You need a free plan: Semrush has one (Free); Surfer SEO doesn't.
You need what Surfer SEO lacks: backlink index & analysis, competitor traffic analysis and paid search & ad data.
Stay with Surfer SEO if…
Price matters for one person: Surfer SEO is $49/mo, Semrush $117.33/mo.
Price matters for a team of 10: Surfer SEO is $299/mo, Semrush $522.33/mo.
Ahrefs is an SEO platform for marketers and agencies that research backlinks, keywords and competitors on any website. Starter and Lite charge a credit for each report opened or filter applied, while Standard and higher give every user unlimited credits.
One person
$29/mo
Starter · Surfer SEO: $49/mo
Team of 10
$1,094.17/mo
Advanced · Surfer SEO: $299/mo
Free plan
Ahrefs Free
Choose Ahrefs if…
You want it cheaper for one person: $29/mo on Starter, against $49/mo for Surfer SEO.
You need a free plan: Ahrefs has one (Ahrefs Free); Surfer SEO doesn't.
You need what Surfer SEO lacks: backlink index & analysis, competitor traffic analysis and paid search & ad data.
Stay with Surfer SEO if…
Price matters for a team of 10: Surfer SEO is $299/mo, Ahrefs $1,094.17/mo.
You rely on what Ahrefs lacks: white-label reporting.
Jasper is an AI content platform for marketers who produce on-brand blog posts, emails and campaigns. Brand Voice and Knowledge assets feed every draft, and Pro is one seat at $69 a month, or $59 a month billed yearly.
One person
$59/mo
Pro · Surfer SEO: $49/mo
Team of 10
—
Free plan
No
Stay with Surfer SEO if…
Price matters for one person: Surfer SEO is $49/mo, Jasper $59/mo.
