How to create a survey in SurveyMonkey 2025 (Complete step by step)
Published by SurveyMonkeyWatch on YouTube
Updated Oct 5, 2026
Forms & Surveys
SurveyMonkey
Survey platform with quotas, significance tests and a paid panel
From $39/mo
SurveyMonkey at a glance
from our research
Survey platform for research teams, with collectors, quotas, A/B tests and a paid respondent panel
Every response counts toward the allowance, incomplete and deleted ones included; extras cost $0.15 each
Priced per user; all plans but Standard Monthly bill yearly, and team plans need at least three seats
Advantage Annual: $39 per user a month, billed as $468 a year, for 15,000 responses a year
Overview
What is SurveyMonkey?
SurveyMonkey is an online survey platform from SurveyMonkey Inc., a company based in San Mateo, California, that says it was founded in 1999. It builds surveys, forms, polls and quizzes, with no limit on how many a user creates, and sells responses from a paid respondent panel, SurveyMonkey Audience, as a separate service.
A survey starts from one of more than 500 templates or from Build with AI, which drafts one from a typed prompt. It can be shown in the classic layout, one question at a time, or as a chat-style conversation. Publishing creates collectors, separate channels whose responses are kept apart: a web link or QR code, email invitations, a website embed or pop-up, text messages, a kiosk, manual data entry or a purchased audience. Results open in Analyze, where question summaries chart the answers and filter and compare rules split them by group. Paid plans export results as CSV, XLS, PowerPoint or PDF files, and Advantage Annual and above add SPSS.
SurveyMonkey runs in the browser, with iOS and Android apps for building surveys and reading results, and a kiosk collector that works offline through the SurveyMonkey Anywhere app. Responses can be sent to Slack, Microsoft Teams, Excel or Google Sheets, paid plans reach more than 200 native integrations, and every plan, Basic included, connects to Zapier. Salesforce, Power BI, Tableau, Marketo and direct API access need Enterprise. Plans are priced per user. Standard Monthly is the only one billed month to month, the rest are paid a year upfront, and team plans start at three users.
Our verdict on SurveyMonkey
Updated Oct 5, 2026Pricing checked Oct 5, 2026
SurveyMonkey is built for surveys whose answers get analyzed, not forms whose entries get processed. Collectors keep each channel's responses apart, so an email wave and a website pop-up can be compared. From Advantage Annual up, a survey can set response quotas, randomize questions and pages, run A/B tests and flag statistically significant differences between groups. Premier Annual adds crosstabs, block randomization, advanced branching and multilingual surveys. SPSS export hands the data to a statistician, and Audience sells responses from a panel when there's no list to survey.
As a general form builder it's expensive and constrained. Payments and file uploads aren't on Standard Monthly, every plan below Premier shows a SurveyMonkey footer, and sending respondents to your own page when they finish is a Premier feature. Every response counts toward the allowance, including incomplete ones and ones you later delete, and each response past the limit costs $0.15, charged at the start of the next billing cycle. The free Basic plan stops at 10 questions and three collectors per survey, and responses beyond its per-survey limit stay hidden until they're deleted a year later.
The billing term matters more than the feature list. Standard Monthly costs $149 per user a month with 1,000 responses a month, while Advantage Annual costs $39 per user a month, paid as $468 a year upfront, for 15,000 responses a year and the research features above. Anyone surveying for more than about three months saves by paying for the year. Premier Annual is $139 per user a month, billed as $1,668 a year. Shared surveys, roles and a common brand library need a team plan with at least three seats; Team Advantage costs $30 per user a month and Team Premier $92, both billed yearly, so the smallest Team Advantage account costs $1,080 a year.
Choose SurveyMonkey for research where the analysis is the point, such as customer satisfaction programs, market studies and employee surveys that need quotas, significance tests or a bought sample. For lead capture, registrations and order forms it costs more and does less. Tally's free plan has no submission cap within its fair use policy, and Fillout charges one flat price for unlimited seats, with no response cap on Business at $89 a month or $75 billed yearly.
Written by Lokesh Kapoor
Pros & cons
SurveyMonkey pros and cons
What it does well
- Collectors keep responses from each link, email wave or pop-up separate for comparison
- Advantage adds quotas, A/B tests, significance tests, Analyze with AI and SPSS export
- iOS and Android apps, plus an offline kiosk collector through SurveyMonkey Anywhere
- Audience, a paid respondent panel, supplies answers when there's no list to survey
Where it falls short
- Standard Monthly costs $149 per user a month and leaves out payments and file uploads
- Removing the SurveyMonkey footer and redirecting respondents at the end both need Premier
- Free Basic plan allows 10 questions per survey and a limited number of viewable responses
Editor's assessment from vendor documentation and published pricing
Pricing
SurveyMonkey pricing
SurveyMonkey's paid plans start at $39/month, above the $28 median across the 5 tools in our Forms & Surveys ranking. A free plan is available.
Basic
$0
Free plan
- Unlimited surveys, 10 questions each
- Limited responses per survey
- Build with AI
- Web link, social and website sharing
- Zapier integration
Usage: One user. You can view a limited number of responses per survey; the page says to sign up to see the exact number, and responses over the limit are deleted a year after collection.
Standard Monthly
$149/mo
per user, per month
- 1,000 responses a month
- Unlimited questions
- Skip logic and custom design
- Email invitations
- Data exports and 200+ integrations
Usage: The only self-serve plan sold month to month; the others are billed once a year. Includes 1,000 responses a month across all surveys, and each response over the limit costs $0.15, billed separately at the next billing date.
Advantage Annual
$39/mo
per user, per month, billed yearly
- 15,000 responses a year
- Premium themes
- More logic features
- Accept payments
- Statistical significance
Usage: Billed once a year at $468 per user; no monthly billing. Includes 15,000 responses a year across all surveys, and each response over the limit costs $0.15.
Premier Annual
$139/mo
per user, per month, billed yearly
- 40,000 responses a year
- White label branding
- Advanced logic and block randomization
- Multilingual surveys and crosstabs
- Phone support
Usage: Billed once a year at $1,668 per user; no monthly billing. Includes 40,000 responses a year across all surveys, and each response over the limit costs $0.15.
Team Advantage
$30/mo
per user, per month, billed yearly
Minimum 3 seats
- 50,000 responses a year
- Shared brand assets across your team
- User roles and account permissions
- Accept payments
- Statistical significance
Usage: Team plans start at 3 users and are billed once a year. Responses are counted across the whole team, and each one over the 50,000 limit costs $0.15.
Team Premier
$92/mo
per user, per month, billed yearly
Minimum 3 seats
- 100,000 responses a year
- Everything in Team Advantage
- White label branding
- Advanced logic and block randomization
- Crosstabs and phone support
Usage: Team plans start at 3 users and are billed once a year. Responses are counted across the whole team, and each one over the 100,000 limit costs $0.15.
Enterprise
Custom
Tailored pricing for larger teams
Minimum 5 seats
- Everything in Team Premier
- Custom response limit
- Single sign-on (SSO)
- US, Canada, or EU data center
- Premium onboarding
Usage: Priced by quote; the page offers a demo request. The card lists 5 or more users and a custom response limit.
Checked against SurveyMonkey (Momentive)'s pricing page on October 5, 2026 · see the full breakdown
Capabilities
SurveyMonkey features
Checked against the same feature list as every other tool in its category.
Form Building
- Included:Calculations & scoringCompute totals, quiz scores or quotes from responses.Quiz scores only, no running totals
- Included:Conditional logic & branchingShow or skip questions based on previous answers.
- Included:Conversational one-per-page formsPresents one question at a time, a format designed to improve completion.
- Included:File uploadsRespondents attach documents or images to a submission.Advantage plan and up
- Included:Payment collectionTake card payments inside the form via Stripe or PayPal.Advantage plan and up
- Not included:Scheduling & bookingBook a time slot as part of the submission.
Data & Integrations
- Included:Native app integrationsDirect connections to Sheets, CRMs and databases without an automation step.
- Included:Response analyticsCompletion rates, drop-off points and result summaries.
- Included:Team collaborationShared workspaces, roles and co-editing of forms.Team plans only, 3 seats minimum
- Included:Webhooks & APIPush submissions to your own systems programmatically.Private apps need the Enterprise plan
Compliance & Scale
- Included:Advanced survey methodologyRandomisation, quotas, weighting and statistical significance testing.Advantage plan and up
- Included:HIPAA & regulated dataSigned BAA and controls for handling protected health information.Enterprise plan only
- Not included:Unlimited responsesNo monthly cap on submissions on at least one usable plan.
- Included:White-label & custom domainRemove branding and serve forms from your own domain.Premier plan and up, no own domain
Ecosystem
SurveyMonkey integrations
- Salesforce
- Microsoft Teams
- Slack
- HubSpot
- Zapier
- Marketo
Videos
Watch SurveyMonkey in action
Product walkthroughs from SurveyMonkey's own YouTube channel.
SurveyMonkey - Where the Curious Come to Grow
Published by SurveyMonkeyWatch on YouTube
Alternatives
Top SurveyMonkey alternatives
Tools that do the same job, from the same category.
Typeform
Best for marketing and HR teams running a few branded, customer-facing forms at modest volume
Free plan
Jotform
Best for one person running payment, booking or HIPAA forms for a small organization
Free plan
Tally
Best for startups and small teams that want logic, payments and integrations on a free plan
Free plan
Fit check
Will SurveyMonkey fit your team?
Support
- Email support
- Live chat
- Phone support
- Knowledge base
Training
- Webinars
- Documentation
- Video tutorials
Deployment
- Web
- iOS
- Android
Typical users
- Small businesses
- Mid-size companies
- Enterprises
FAQs
SurveyMonkey FAQs
Written by our editorial team.
Is SurveyMonkey free?
Yes, with tight limits. The Basic plan is free for one user and allows unlimited surveys, but each survey is limited to 10 questions and three collectors, and only a limited number of responses per survey can be viewed; SurveyMonkey shows the exact number after sign-up. Responses over that limit stay hidden and are deleted a year after collection. Exports and email invitations need a paid plan, starting at $149 per user a month on Standard Monthly or $39 per user a month, billed yearly, on Advantage Annual. See SurveyMonkey pricing.
Can you pay for SurveyMonkey monthly?
Only on Standard Monthly, which costs $149 per user a month and includes 1,000 responses a month. Advantage Annual, Premier Annual and both team plans are billed once a year in advance, and SurveyMonkey's help center says it has no monthly option for them. Paid plans renew automatically. Turning off auto-renew keeps your access until the paid term ends, after which the account drops to the free Basic plan, and fees are non-refundable except where the terms or the law say otherwise.
How do SurveyMonkey response limits work?
Each paid plan includes a response allowance counted across all surveys in a billing cycle: 1,000 a month on Standard Monthly, 15,000 a year on Advantage Annual, 40,000 on Premier Annual, 50,000 on Team Advantage and 100,000 on Team Premier. A response is any submission, including incomplete ones and ones you delete. Unused responses don't roll over, and every response over the limit costs $0.15, charged separately at the start of the next billing cycle.
How much does SurveyMonkey cost for a team?
Team plans start at three users and are billed yearly. Team Advantage costs $30 per user a month and Team Premier $92, so three Team Advantage seats come to $1,080 a year. Every collaborator needs a seat, because SurveyMonkey's terms say accounts may not be shared. Full Access seats build, send and analyze surveys, while Analyst seats can only view, comment on and analyze surveys shared with them. The team draws on one response allowance of 50,000 or 100,000 a year, and Enterprise, priced by quote, is sold to five or more users.
Does SurveyMonkey use survey data to train AI?
Yes, in de-identified form. SurveyMonkey says it trains its own AI models on de-identified customer data or synthetic data, with personal data excluded. Features such as Build with AI and Analyze with AI send prompts and survey data to OpenAI or Azure OpenAI, and Thematic Analysis also uses a self-hosted Anthropic model; SurveyMonkey says none of these providers trains on that data. On some Team and Enterprise accounts, the primary admin can switch AI features off. The terms say you keep ownership of your content.
Sources & methodology
Product details come from SurveyMonkey (Momentive)'s public website and documentation (United States). Every plan and price was checked against the vendor's pricing page on October 5, 2026. We haven't tested this product hands-on; the verdict is a desk assessment. How we research and rank tools
- Founded 1999
- 8 languages supported
- surveymonkey.com
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