Asana
100% recommendWhere work connects — from daily tasks to company goals
- Asana Inc. · United States
- Since 2011
- 11 languages
Key takeaways
from our research & verified reviews
Best multi-view flexibility: list, board, timeline, calendar and portfolio on one dataset
Goals and portfolios connect daily tasks to executive reporting
Advanced tier ($24.99/user/mo) gates workload and portfolios — the common complaint
Software teams often prefer Linear; Asana wins for everyone else
Our verdict
Asana is the strongest all-rounder in work management — the tool we recommend when a whole company, not just one team, needs a system. Its structural range is the differentiator: the same task data serves a list for the doer, a board for the team, a timeline for the program lead and a portfolio roll-up for the exec, with Goals tying projects to measurable outcomes. Forms and approvals make it a real intake-and-review system, not just a task list.
The Personal (free) plan handles up to ten teammates well. Starter at $10.99/user/month brings timelines and the workflow builder — fair value. The friction point is Advanced at $24.99: workload, portfolios and time tracking live there, and teams consistently tell us that jump feels steep, especially with per-seat minimums.
Weak spots: no native docs/wiki to speak of, sprint mechanics are simulated rather than first-class (software teams defect to Linear), and notification volume needs deliberate taming. But for marketing, operations and client-facing teams coordinating many moving parts, Asana's balance of power and approachability is still the category's safest general-purpose pick — the one we would deploy company-wide at 50–500 people.
Written by Maya Krishnan · Edited by Daniel Ross
Ratings
Loved by 100% of reviewers
First-party reviews, individually moderated before publication.
Pros & cons
Where Asana shines — and where it doesn't
What users love
- Approachable enough for company-wide rollout beyond power users
- Forms, approvals and proofing cover real intake-to-review workflows
- Portfolio and goal reporting leadership actually reads
- Mature ecosystem: 300+ integrations and reliable mobile apps
Where it falls short
- Workload and portfolio features locked behind the pricey Advanced tier
- No native docs/wiki; sprint support is improvised
- Notification defaults overwhelm new users until tuned
Compiled by our editorial team
Head to head
Asana vs ClickUp at a glance
Alternatives
Top Asana alternatives
The closest fits based on category, feature overlap, and reviewer demand.
ClickUp
4.3(7)Best for feature-hungry teams consolidating multiple tools into one workspace
monday.com
4.2(3)Best for client-facing and ops teams that want no-code workflows with stakeholder visibility
Linear
4.6(9)Best for product and engineering teams that value speed over configurability
Videos
Watch Asana in action
Product walkthroughs published on Asana's own YouTube channel — so you see the real interface, not a reenactment.
How to get started with Asana in 15 minutes or less
Capabilities
Key features
What Asana does — and doesn't — cover, checked against the category feature vocabulary.
Automation & AI
- Included:AI assistantAI that drafts tasks, summarizes threads and reports project status.
- Included:Forms & work intakePublic or internal forms that turn requests into structured tasks.
- Included:Project templatesReusable project and task blueprints for repeatable work.
- Included:Recurring tasksSchedule repeating tasks and rituals without manual re-creation.
- Included:Workflow automationTrigger-action rules that move, assign and update tasks automatically.
Planning & Tracking
- Included:Gantt / timeline viewPlot tasks on a timeline with drag-to-reschedule and dependency lines.
- Included:Kanban boardsColumn-based boards for visualizing work in progress by status.
- Included:Milestones & dependenciesMark key dates and block tasks on one another to model real sequencing.
- Not included:Sprint planningTime-boxed cycles with backlogs, estimates and burndown or velocity charts.
- Included:Task managementCreate, assign and prioritize tasks with due dates, subtasks and checklists.
- Not included:Time trackingLog time against tasks natively for billing or capacity analysis.
Collaboration
- Included:Comments & @mentionsThreaded discussion on tasks with notifications via @mentions.
- Not included:Docs & wikisNative documents and knowledge pages that live alongside project work.
- Included:File sharingAttach files to tasks with previews and version awareness.
- Included:Guest & client accessInvite external collaborators with restricted visibility, often free of charge.
- Included:Real-time collaborationSimultaneous multi-user editing with live presence indicators.
Reporting
- Included:DashboardsConfigurable widgets showing progress, blockers and throughput.
- Included:Goals & OKR trackingConnect projects to measurable goals and track progress automatically.
- Included:Portfolio managementRoll up many projects into one status view for leadership.
- Included:Workload managementSee each person’s assigned effort and rebalance before burnout.
Platform
- Included:Custom fieldsAdd typed fields to tasks and projects for team-specific metadata.
- Included:Mobile appsiOS and Android apps for triage and updates on the go.
- Included:Open API & webhooksDocumented REST/GraphQL API and webhooks for custom integrations.
- Included:Roles & permissionsControl who can view, edit and administer spaces and projects.
Pricing
Asana pricing
Asana's paid plans start at $10.99/user/month — above the $9.50 median of the 6 Project Management Software tools we track. A free plan is available, and you can test it on a 30-day free trial.
Value for money 4.4/5Personal
Free forever
- Unlimited tasks & projects
- List, board and calendar views
- Basic search & filters
- 100+ free integrations
- iOS & Android apps
Starter
per user, per month (billed annually)
or $13.49/mo billed monthly
Everything in Personal, plus:
- Timeline & Gantt views
- Asana AI (limited actions)
- Workflow builder
- Custom fields & forms
- Up to 500 teammates
Advanced
per user, per month (billed annually)
or $30.49/mo billed monthly
Everything in Starter, plus:
- Goals & portfolios
- Workload management
- 25,000 automations/month
- Approvals & proofing
- Time tracking
Enterprise
Tailored pricing for larger teams
Everything in Advanced, plus:
- SAML & SCIM
- Advanced admin controls
- Custom branding
- 24/7 priority support
Pricing fact-checked August 12, 2026 · source: vendor pricing page · see the full breakdown
Ecosystem
Integrates with 7+ tools
- Slack
- Google Drive
- Zapier
- Microsoft Teams
- Salesforce
- Adobe Creative Cloud
- HubSpot CRM
Fit check
Will Asana fit your team?
Support
- Email support
- Live chat
- Knowledge base
- Community forum
Training
- Live online
- Webinars
- Documentation
- Video tutorials
Deployment
- Web
- iOS
- Android
- macOS
- Windows
Typical users
- Small businesses
- Mid-size companies
- Enterprises
Reviews
What real users say
First-party, moderated reviews — never scraped, never paid for.
Sofia R.Validated Reviewer
Head of Sales · SaaS · 11–50 employees
June 5, 2026
“Cross-team coordination finally has a home”
Used daily for 1–2 years
Sales ops, marketing and CS coordinate launches in Asana. Portfolios give leadership one view of everything moving. The Rules automation handles handoffs — when creative finishes, sales enablement gets a task automatically. Adoption outside product/eng has been excellent.
Ryan O.
Head of Delivery · Marketing agency · 11–50 employees
April 24, 2026
“Client visibility without client licenses”
Used daily for 6–12 months
Project status portals via shared dashboards mean clients see progress without asking. Comment-only guests are free, which monday charges for. After ClickUp’s flexibility overwhelmed our team, Asana’s constraints were a relief — fewer ways to do things means people do them.
Hannah G.Validated Reviewer
Customer Success Lead · Financial services · 11–50 employees
February 18, 2026
“Onboarding program management, systematized”
Used daily for 2+ years
We run every customer onboarding as a templated Asana project — 40 tasks, dependencies, owner per phase. Nothing gets skipped anymore and handoffs between implementation and CS are visible. Workload view prevents overloading specific CSMs.
Grace A.Validated Reviewer
Project Manager · Consulting · 51–200 employees
January 4, 2026
“The safest choice for mixed organizations”
Used weekly for 2+ years
Across client rollouts, Asana consistently gets the broadest adoption — ops, marketing, HR and engineering can all live with it. It is rarely anyone’s favorite and never anyone’s blocker. Timeline and workload views carry the value for planning-heavy teams.
Fatima A.Validated Reviewer
Operations Manager · Healthcare · 51–200 employees
December 5, 2025
“Serviceable for clinical project tracking”
Used weekly for 1–2 years
We coordinate facility projects across departments. Custom fields cover our compliance checkpoints and the audit trail on task history satisfied review. Wish list: better recurring-task handling for monthly audits and cheaper advanced tiers for cost centers like ours.
FAQs
Asana questions, answered
Written and fact-checked by our editorial team.
How much does Asana cost?
Personal: free for up to 10 teammates. Paid per user per month (annual billing): Starter $10.99, Advanced $24.99, Enterprise by quote. The recurring complaint is the Starter→Advanced gap: workload, portfolios, goals and time tracking all sit in Advanced. Count seats honestly — collaborators who only comment still need paid seats on paid plans, unlike monday.com’s free viewers.
What is the difference between Asana Starter and Advanced?
Starter ($10.99) covers timelines, the workflow builder, forms, custom fields and limited AI — enough for single-team project work. Advanced ($24.99) adds the management layer: portfolios, goals, workload balancing, approvals-with-proofing and native time tracking. Rule of thumb from our reviews: teams under ~25 rarely miss Advanced; program managers and agencies feel its absence within a quarter.
Who should choose Asana over Linear or ClickUp?
Choose Asana when a mixed-skill organization — marketing, ops, HR, client services — must share one system and adoption risk outweighs feature count. It is easier to roll out than ClickUp and far broader than Linear. Software teams doing sprint work will prefer Linear; budget-driven power-user teams will get more per dollar from ClickUp. Asana wins the middle: structured, approachable, boring in the good way.
Sources & methodology
Product information sourced from Asana Inc.'s public content (United States); pricing verified August 12, 2026. Reviews are first-party and moderated. How we test and rate tools
- Founded 2008
- 11 languages supported
- asana.com
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