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Asana

100% recommend

Where work connects — from daily tasks to company goals

  • Asana Inc. · United States
  • Since 2011
  • 11 languages

Key takeaways

from our research & verified reviews

  1. Best multi-view flexibility: list, board, timeline, calendar and portfolio on one dataset

  2. Goals and portfolios connect daily tasks to executive reporting

  3. Advanced tier ($24.99/user/mo) gates workload and portfolios — the common complaint

  4. Software teams often prefer Linear; Asana wins for everyone else

Our verdict

Updated Aug 12, 2026Fact-checked Oct 27, 2025

Asana is the strongest all-rounder in work management — the tool we recommend when a whole company, not just one team, needs a system. Its structural range is the differentiator: the same task data serves a list for the doer, a board for the team, a timeline for the program lead and a portfolio roll-up for the exec, with Goals tying projects to measurable outcomes. Forms and approvals make it a real intake-and-review system, not just a task list.

The Personal (free) plan handles up to ten teammates well. Starter at $10.99/user/month brings timelines and the workflow builder — fair value. The friction point is Advanced at $24.99: workload, portfolios and time tracking live there, and teams consistently tell us that jump feels steep, especially with per-seat minimums.

Weak spots: no native docs/wiki to speak of, sprint mechanics are simulated rather than first-class (software teams defect to Linear), and notification volume needs deliberate taming. But for marketing, operations and client-facing teams coordinating many moving parts, Asana's balance of power and approachability is still the category's safest general-purpose pick — the one we would deploy company-wide at 50–500 people.

Written by Maya Krishnan · Edited by Daniel Ross

Ratings

Loved by 100% of reviewers

First-party reviews, individually moderated before publication.

4.3

5 verified reviews

100% would recommend

Rating breakdown

By dimension

Ease of use4.5
Features4.4
Customer support4.2
Value for money4.4

Likelihood to recommend 8.2/10

Pros & cons

Where Asana shines — and where it doesn't

What users love

  • Approachable enough for company-wide rollout beyond power users
  • Forms, approvals and proofing cover real intake-to-review workflows
  • Portfolio and goal reporting leadership actually reads
  • Mature ecosystem: 300+ integrations and reliable mobile apps

Where it falls short

  • Workload and portfolio features locked behind the pricey Advanced tier
  • No native docs/wiki; sprint support is improvised
  • Notification defaults overwhelm new users until tuned

Compiled by our editorial team

Head to head

Asana vs ClickUp at a glance

Asana
Rating
4.3(5)
4.3(7)
Starting price
$10.99/mo
$7/mo
Free trial
Yes
Yes
Free plan
Yes
Yes

Alternatives

Top Asana alternatives

The closest fits based on category, feature overlap, and reviewer demand.

Best Value

ClickUp

4.3(7)

Best for feature-hungry teams consolidating multiple tools into one workspace

Free plan100% recommend

monday.com

4.2(3)

Best for client-facing and ops teams that want no-code workflows with stakeholder visibility

From $9/mo
Category Leader

Linear

4.6(9)

Best for product and engineering teams that value speed over configurability

Free plan100% recommend

Notion

4.4(4)

Best for teams whose projects and documentation need to live in one workspace

Free plan

Videos

Watch Asana in action

Product walkthroughs published on Asana's own YouTube channel — so you see the real interface, not a reenactment.

How to get started with Asana | Beginner overview 2024

Published by AsanaWatch on YouTube

How to get started with Asana in 15 minutes or less

Published by AsanaWatch on YouTube

Capabilities

Key features

What Asana does — and doesn't — cover, checked against the category feature vocabulary.

Automation & AI

  • Included:AI assistantAI that drafts tasks, summarizes threads and reports project status.
  • Included:Forms & work intakePublic or internal forms that turn requests into structured tasks.
  • Included:Project templatesReusable project and task blueprints for repeatable work.
  • Included:Recurring tasksSchedule repeating tasks and rituals without manual re-creation.
  • Included:Workflow automationTrigger-action rules that move, assign and update tasks automatically.

Planning & Tracking

  • Included:Gantt / timeline viewPlot tasks on a timeline with drag-to-reschedule and dependency lines.
  • Included:Kanban boardsColumn-based boards for visualizing work in progress by status.
  • Included:Milestones & dependenciesMark key dates and block tasks on one another to model real sequencing.
  • Not included:Sprint planningTime-boxed cycles with backlogs, estimates and burndown or velocity charts.
  • Included:Task managementCreate, assign and prioritize tasks with due dates, subtasks and checklists.
  • Not included:Time trackingLog time against tasks natively for billing or capacity analysis.

Collaboration

  • Included:Comments & @mentionsThreaded discussion on tasks with notifications via @mentions.
  • Not included:Docs & wikisNative documents and knowledge pages that live alongside project work.
  • Included:File sharingAttach files to tasks with previews and version awareness.
  • Included:Guest & client accessInvite external collaborators with restricted visibility, often free of charge.
  • Included:Real-time collaborationSimultaneous multi-user editing with live presence indicators.

Reporting

  • Included:DashboardsConfigurable widgets showing progress, blockers and throughput.
  • Included:Goals & OKR trackingConnect projects to measurable goals and track progress automatically.
  • Included:Portfolio managementRoll up many projects into one status view for leadership.
  • Included:Workload managementSee each person’s assigned effort and rebalance before burnout.

Platform

  • Included:Custom fieldsAdd typed fields to tasks and projects for team-specific metadata.
  • Included:Mobile appsiOS and Android apps for triage and updates on the go.
  • Included:Open API & webhooksDocumented REST/GraphQL API and webhooks for custom integrations.
  • Included:Roles & permissionsControl who can view, edit and administer spaces and projects.

Pricing

Asana pricing

Asana's paid plans start at $10.99/user/month — above the $9.50 median of the 6 Project Management Software tools we track. A free plan is available, and you can test it on a 30-day free trial.

Value for money 4.4/5

Personal

$0

Free forever

  • Unlimited tasks & projects
  • List, board and calendar views
  • Basic search & filters
  • 100+ free integrations
  • iOS & Android apps
Get started free

Starter

$10.99/mo

per user, per month (billed annually)

or $13.49/mo billed monthly

Everything in Personal, plus:

  • Timeline & Gantt views
  • Asana AI (limited actions)
  • Workflow builder
  • Custom fields & forms
  • Up to 500 teammates
Visit website
Most popular

Advanced

$24.99/mo

per user, per month (billed annually)

or $30.49/mo billed monthly

Everything in Starter, plus:

  • Goals & portfolios
  • Workload management
  • 25,000 automations/month
  • Approvals & proofing
  • Time tracking
Visit website

Enterprise

Custom

Tailored pricing for larger teams

Everything in Advanced, plus:

  • SAML & SCIM
  • Advanced admin controls
  • Custom branding
  • 24/7 priority support
Contact sales

Pricing fact-checked August 12, 2026 · source: vendor pricing page · see the full breakdown

Ecosystem

Integrates with 7+ tools

Fit check

Will Asana fit your team?

Support

  • Email support
  • Live chat
  • Knowledge base
  • Community forum

Training

  • Live online
  • Webinars
  • Documentation
  • Video tutorials

Deployment

  • Web
  • iOS
  • Android
  • macOS
  • Windows

Typical users

  • Small businesses
  • Mid-size companies
  • Enterprises

Reviews

What real users say

First-party, moderated reviews — never scraped, never paid for.

Sofia R.Validated Reviewer

Head of Sales · SaaS · 11–50 employees

4.5

June 5, 2026

Cross-team coordination finally has a home

Used daily for 1–2 years

Sales ops, marketing and CS coordinate launches in Asana. Portfolios give leadership one view of everything moving. The Rules automation handles handoffs — when creative finishes, sales enablement gets a task automatically. Adoption outside product/eng has been excellent.

9/10 likely to recommend

Ryan O.

Head of Delivery · Marketing agency · 11–50 employees

4.5

April 24, 2026

Client visibility without client licenses

Used daily for 6–12 months

Project status portals via shared dashboards mean clients see progress without asking. Comment-only guests are free, which monday charges for. After ClickUp’s flexibility overwhelmed our team, Asana’s constraints were a relief — fewer ways to do things means people do them.

Hannah G.Validated Reviewer

Customer Success Lead · Financial services · 11–50 employees

4.5

February 18, 2026

Onboarding program management, systematized

Used daily for 2+ years

We run every customer onboarding as a templated Asana project — 40 tasks, dependencies, owner per phase. Nothing gets skipped anymore and handoffs between implementation and CS are visible. Workload view prevents overloading specific CSMs.

9/10 likely to recommend

Grace A.Validated Reviewer

Project Manager · Consulting · 51–200 employees

4.0

January 4, 2026

The safest choice for mixed organizations

Used weekly for 2+ years

Across client rollouts, Asana consistently gets the broadest adoption — ops, marketing, HR and engineering can all live with it. It is rarely anyone’s favorite and never anyone’s blocker. Timeline and workload views carry the value for planning-heavy teams.

8/10 likely to recommend

Fatima A.Validated Reviewer

Operations Manager · Healthcare · 51–200 employees

4.0

December 5, 2025

Serviceable for clinical project tracking

Used weekly for 1–2 years

We coordinate facility projects across departments. Custom fields cover our compliance checkpoints and the audit trail on task history satisfied review. Wish list: better recurring-task handling for monthly audits and cheaper advanced tiers for cost centers like ours.

7/10 likely to recommend

FAQs

Asana questions, answered

Written and fact-checked by our editorial team.

How much does Asana cost?

Personal: free for up to 10 teammates. Paid per user per month (annual billing): Starter $10.99, Advanced $24.99, Enterprise by quote. The recurring complaint is the Starter→Advanced gap: workload, portfolios, goals and time tracking all sit in Advanced. Count seats honestly — collaborators who only comment still need paid seats on paid plans, unlike monday.com’s free viewers.

What is the difference between Asana Starter and Advanced?

Starter ($10.99) covers timelines, the workflow builder, forms, custom fields and limited AI — enough for single-team project work. Advanced ($24.99) adds the management layer: portfolios, goals, workload balancing, approvals-with-proofing and native time tracking. Rule of thumb from our reviews: teams under ~25 rarely miss Advanced; program managers and agencies feel its absence within a quarter.

Who should choose Asana over Linear or ClickUp?

Choose Asana when a mixed-skill organization — marketing, ops, HR, client services — must share one system and adoption risk outweighs feature count. It is easier to roll out than ClickUp and far broader than Linear. Software teams doing sprint work will prefer Linear; budget-driven power-user teams will get more per dollar from ClickUp. Asana wins the middle: structured, approachable, boring in the good way.

Sources & methodology

Product information sourced from Asana Inc.'s public content (United States); pricing verified August 12, 2026. Reviews are first-party and moderated. How we test and rate tools

  • Founded 2008
  • 11 languages supported
  • asana.com