3 tools that do the same job as Ahrefs, compared on checked pricing and features. Ahrefs's cheapest paid plan is $29 a month for one person, and none of the alternatives cost less. Two of the three have a free plan.
Prices checked against each vendor's own pricing page; Ahrefs's on October 4, 2026.
Cheapest paid plan that covers the team, per month before tax, at the yearly rate where one is published. Each tool's prices were checked against its own pricing page, most recently on October 4, 2026.
1. Semrush
Best for marketing teams that want daily rank tracking and competitor research in one login
Semrush is an online marketing platform for in-house teams and agencies, combining keyword, competitor and backlink research with daily rank tracking and site audits. Each plan includes one user, and extra users cost $45 to $100 a month.
One person
$117.33/mo
SEO · Ahrefs: $29/mo
Team of 10
$522.33/mo
SEO · Ahrefs: $1,094.17/mo
Free plan
Free
Choose Semrush if…
You want it cheaper for a team of 10: $522.33/mo on SEO, against $1,094.17/mo for Ahrefs.
You need what Ahrefs lacks: white-label reporting.
Stay with Ahrefs if…
Price matters for one person: Ahrefs is $29/mo, Semrush $117.33/mo.
Moz Pro is an SEO suite for in-house marketers and small agencies, with keyword research, link data, weekly rank tracking and site crawls. Each Campaign tracks one site and three competitors, and Moz doesn't say what yearly plans cost after year one.
One person
$49/mo
Starter · Ahrefs: $29/mo
Team of 10
$490/mo
Starter · Ahrefs: $1,094.17/mo
Free plan
Free tools
Choose Moz Pro if…
You want it cheaper for a team of 10: $490/mo on Starter, against $1,094.17/mo for Ahrefs.
You need what Ahrefs lacks: white-label reporting.
Stay with Ahrefs if…
Price matters for one person: Ahrefs is $29/mo, Moz Pro $49/mo.
You rely on what Moz Pro lacks: paid search & ad data, javaScript rendering and log file analysis.
Surfer is a content optimization platform for teams that publish articles regularly, scoring drafts against top-ranking pages as they're written. Plans are sized by documents, where each Content Editor counts as one, and Keyword Research starts on Standard.
One person
$49/mo
Discovery · Ahrefs: $29/mo
Team of 10
$299/mo
Peace of Mind · Ahrefs: $1,094.17/mo
Free plan
No
Choose Surfer SEO if…
You want it cheaper for a team of 10: $299/mo on Peace of Mind, against $1,094.17/mo for Ahrefs.
You need what Ahrefs lacks: white-label reporting.
Stay with Ahrefs if…
Price matters for one person: Ahrefs is $29/mo, Surfer SEO $49/mo.
You need a free plan: Ahrefs has one; Surfer SEO doesn't.
You rely on what Surfer SEO lacks: backlink index & analysis, competitor traffic analysis and paid search & ad data.
