Looking beyond Freshsales? These CRM Software tools are the closest fits based on our testing.
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Best for SMB sales teams that live in their pipeline and follow-ups
Pipedrive is a pipeline-first CRM aimed squarely at small and mid-sized sales teams. It trades platform breadth for clarity: deals, activities and follow-ups are exceptionally well executed, while marketing and service capabilities are thin.
$14/mo
14-day free trial
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Best for SMBs that want a free start and a platform to grow into
HubSpot CRM is a freemium customer platform that pairs a genuinely capable free tier with paid Sales Hub tiers for automation, forecasting and reporting. It is the most common first CRM for SMBs, though costs climb steeply at the Professional tier.
Free plan
paid from $15/mo
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Best for budget-conscious teams that want enterprise features without enterprise prices
Zoho CRM is the value leader in mainstream CRM: Enterprise-grade customization, AI predictions and process management at roughly half the per-seat price of comparable tiers elsewhere. The interface is denser than modern rivals and setup takes longer.
Free plan
paid from $14/mo
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Best for startups that want a flexible, self-building system of record
Attio is a data-model-first CRM: records, objects and lists behave like a modern collaborative database, and enrichment plus email sync populate much of it automatically. Beloved by startups; still maturing on classic sales-management features.
Free plan
paid from $29/mo
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