Looking beyond Zoho CRM? These CRM Software tools are the closest fits based on our testing.
No reviews yet — be the first
Best for SMBs that want a free start and a platform to grow into
HubSpot CRM is a freemium customer platform that pairs a genuinely capable free tier with paid Sales Hub tiers for automation, forecasting and reporting. It is the most common first CRM for SMBs, though costs climb steeply at the Professional tier.
Free plan
paid from $15/mo
No reviews yet — be the first
Best for SMB sales teams that live in their pipeline and follow-ups
Pipedrive is a pipeline-first CRM aimed squarely at small and mid-sized sales teams. It trades platform breadth for clarity: deals, activities and follow-ups are exceptionally well executed, while marketing and service capabilities are thin.
$14/mo
14-day free trial
No reviews yet — be the first
Best for growing teams that want AI and a built-in phone at entry-tier prices
Freshsales is Freshworks’ sales CRM: a clean middle path between Pipedrive’s simplicity and Zoho’s depth, with an unusually complete entry tier (built-in phone, AI scoring at $9/user). It shines for teams already using Freshdesk.
Free plan
paid from $9/mo
No reviews yet — be the first
Best for mid-market and enterprise revenue teams with dedicated admin resources
Sales Cloud is the enterprise benchmark for CRM: unmatched configurability, ecosystem and AI investment, at prices and complexity that rarely make sense below the mid-market. Recent Starter and Pro Suites aim smaller, with mixed results.
$25/mo
30-day free trial
Keep researching